Created by Kalpakaaru Projects and spanning across 6000 sq ft, the first experience center of Habios, a furniture brand targeted at age group between spaning toddlers to teens, creates a process of discovery through retail design and VM, escaping the monotony creatively. Experience, ideate, visualize
The 6000 sq. ft. Habios experience centre has been designed and styled by an expert team of architects and stylists from UK and India, it has been specially created to take customers through a process of creative discovery and help them visualize and ideate on how to setup rooms for their children.
Ambalika E Chaudhuri, Founder, Habios
We knew that traditional retail spaces are no longer about only selling; it’s about experiences. With old associates and new young professionals coming together on board to shape the brand our first experience centre at Sultanpur, Delhi, offers an easy space for browsing without looking too cluttered.
From telling the brand story and creating immersive experiences for different age groups, to putting together warm welcoming window displays and signage essentials, the approach has been to offer distinctive zones within a flexible umbrella environment.
Fun yet functional
The environment, look and feel is balanced between fun and engaging, with a little mystery, whilst still retaining a level of sophistication. Due to the liner layout of the store it was challenging yet important to create a visual that communicates to different age groups while simultaneously displaying a sense of various zones showcasing baby, kids and teen furniture concepts.
To break the monotony of the linear layout and define the ceiling area an interactive
Surajit Chaudhuri, Director, Kalpakaaru Projects Pvt Ltd
With 20 years of journey in interior and furniture manufacturing industry, this wasn’t any less difficult when our own brand had to weave a retail design identity.
random timber rafter ceiling was introduced, adding volume and architectural interest. Additionally it provided a natural support and area to place light fixtures also improving the acoustics of the space.
More & merrier
To increase the showroom density the 17 room concepts (Baby, Kids, Teens) had been introduced in an angular manner throughout separated by midrise panels. To relax the optics of the showroom, a classic herringbone pattern flooring of pine finish tiles in the similar tone as the ceiling was incorporated.
The flexible light fixtures on the ceiling created an area breakdown, yet maintaining a balance in the light thrown on the products as well as the flooring, in turn creating a reflective effect visually making the showroom look spacious.
Each room concept wall has a classic yet chic customised wallpaper with colour pallets that is in line well with individual room themes yet works well with the showroom environment adding elegance and a classy touch to the décor.