Habios

NEW DELHI

VMRD - - Contents -

Cre­ated by Kal­pakaaru Projects and span­ning across 6000 sq ft, the first ex­pe­ri­ence cen­ter of Habios, a fur­ni­ture brand tar­geted at age group be­tween span­ing tod­dlers to teens, cre­ates a process of dis­cov­ery through re­tail de­sign and VM, es­cap­ing the monotony cre­atively. Ex­pe­ri­ence, ideate, vi­su­al­ize

The 6000 sq. ft. Habios ex­pe­ri­ence cen­tre has been de­signed and styled by an ex­pert team of ar­chi­tects and stylists from UK and In­dia, it has been spe­cially cre­ated to take cus­tomers through a process of creative dis­cov­ery and help them vi­su­al­ize and ideate on how to setup rooms for their chil­dren.

Am­ba­lika E Chaud­huri, Founder, Habios

We knew that tra­di­tional re­tail spa­ces are no longer about only sell­ing; it’s about ex­pe­ri­ences. With old as­so­ciates and new young pro­fes­sion­als com­ing to­gether on board to shape the brand our first ex­pe­ri­ence cen­tre at Sul­tan­pur, Delhi, of­fers an easy space for brows­ing with­out look­ing too clut­tered.

From telling the brand story and cre­at­ing im­mer­sive ex­pe­ri­ences for dif­fer­ent age groups, to putting to­gether warm wel­com­ing win­dow dis­plays and sig­nage es­sen­tials, the ap­proach has been to of­fer dis­tinc­tive zones within a flex­i­ble um­brella en­vi­ron­ment.

Fun yet func­tional

The en­vi­ron­ment, look and feel is bal­anced be­tween fun and en­gag­ing, with a lit­tle mys­tery, whilst still re­tain­ing a level of so­phis­ti­ca­tion. Due to the liner lay­out of the store it was chal­leng­ing yet im­por­tant to cre­ate a vis­ual that com­mu­ni­cates to dif­fer­ent age groups while si­mul­ta­ne­ously dis­play­ing a sense of var­i­ous zones show­cas­ing baby, kids and teen fur­ni­ture con­cepts.

To break the monotony of the lin­ear lay­out and de­fine the ceil­ing area an in­ter­ac­tive

Su­ra­jit Chaud­huri, Di­rec­tor, Kal­pakaaru Projects Pvt Ltd

With 20 years of jour­ney in in­te­rior and fur­ni­ture man­u­fac­tur­ing in­dus­try, this wasn’t any less dif­fi­cult when our own brand had to weave a re­tail de­sign iden­tity.

ran­dom tim­ber rafter ceil­ing was in­tro­duced, adding vol­ume and ar­chi­tec­tural in­ter­est. Ad­di­tion­ally it pro­vided a nat­u­ral sup­port and area to place light fix­tures also im­prov­ing the acous­tics of the space.

More & mer­rier

To in­crease the show­room den­sity the 17 room con­cepts (Baby, Kids, Teens) had been in­tro­duced in an an­gu­lar man­ner through­out sep­a­rated by midrise pan­els. To re­lax the op­tics of the show­room, a clas­sic her­ring­bone pat­tern floor­ing of pine fin­ish tiles in the sim­i­lar tone as the ceil­ing was in­cor­po­rated.

The flex­i­ble light fix­tures on the ceil­ing cre­ated an area break­down, yet main­tain­ing a bal­ance in the light thrown on the prod­ucts as well as the floor­ing, in turn cre­at­ing a re­flec­tive ef­fect vis­ually mak­ing the show­room look spa­cious.

Each room con­cept wall has a clas­sic yet chic cus­tomised wall­pa­per with colour pal­lets that is in line well with in­di­vid­ual room themes yet works well with the show­room en­vi­ron­ment adding el­e­gance and a classy touch to the dé­cor.

Satarupa Chakraborty

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