‘BIG­GER THAN BE­FORE’ DE­LIV­ERED @ In-Store Asia 2018

In-Store Asia is the largest trade fair in the In­dian Sub-con­ti­nent for re­tail re­sources and in­vest­ments in Store De­sign, Fit-out, VM and In-store Mar­ket­ing. The show is now a part of the fam­ily of EuroShop Düs­sel­dorf, the world’s #1 re­tail fair for all i

VMRD - - Overview Of In-store Asia 2018 -

The EXPO saw a growth of about 25% in the num­ber of ex­hibitors oc­cu­py­ing a gross show space of about 12,000 + sqm. For the first time there were ex­hibitors from 5 coun­tries. Though the In­dian con­tin­gent, oc­cu­pied a dom­i­nant 88% rep­re­sent­ing all cat­e­gories, the main cat­e­gories like Light­ing, Fix­tures, VM and POP Dis­play saw sig­nif­i­cant growth. The en­try of Re­tail Tech­nol­ogy as a cat­e­gory and its in­te­gra­tion into the prod­ucts of the main cat­e­gories helped visi­tors get the best of so­lu­tions for cre­at­ing great re­tail en­vi­ron­ments and in-store mar­ket­ing for brands.

The qual­ity of pre­sen­ta­tion of the ex­hibitors was on par with in­ter­na­tional stan­dards across the globe which show­cased their in­tent in in­spir­ing, en­gag­ing and con­vert­ing visi­tors to their stall.

The num­ber of visi­tors grew from last year by 50% to over 7500 this year. The feed­back from most ex­hibitors was that con­sis­tent foot­falls from brands, modern and tra­di­tional re­tail­ers, kept them busy on all the three days.

In-Store Asia 2018 also went dig­i­tal this year with the launch of a very handy app that al­lowed visi­tors to search & con­nect with ex­hibitors, way-find in the venue, net­work and fix meet­ings, par­tic­i­pate in quizzes, en­gage in the con­ven­tion, get in­for­ma­tion about events etc. lit­er­ally at their fin­ger­tips. The app was use­fully down­loaded and used by over 500 visi­tors and del­e­gates in the show.

The CON­VEN­TION, themed on ‘The re-imag­ined store’, saw a growth of 60% in the num­ber of del­e­gates from 150 to 240 this year. 24 speak­ers, 5 of them from over­seas, shared their rich ex­pe­ri­ences and knowl­edge from the do­main of FMCG, Beauty, Food, Re­tail De­sign, Vis­ual Mer­chan­dis­ing, Con­sumer Psy­chol­ogy, Dig­i­tal shop­ping ex­pe­ri­ences and Roll­out Man­age­ment. The speak­ers were from di­verse pro­fes­sion­als like beauty re­tailer, vis­ual mer­chan­diser, hos­pi­tal­ity ex­pe­ri­ence de­signer, food re­tailer, chef, mar­keter, e-com­merce re­tailer, roll­out man­ager and dig­i­tal ex­pe­ri­ence de­signer. The con­ven­tion, for the first time, had in­ter­est­ing en­gage­ment with the au­di­ence post­ing on­line ques­tions through the app af­ter ev­ery ses­sion, which had over 275 ques­tions over two-days. The speak­ers got to choose the best ques­tion, where each win­ner walked away with a cash prizes worth Rs 10,000, pre­sented by INSYNC. As an in­ter­est­ing ini­tia­tive, the con­fer­ence also hosted the Re­tail Quiz, through the In-Store Asia app where the lucky win­ner got to take home an Ap­ple iPad, spon­sored by Re­tail4Growth.

The VM CHAL­LENGE, a one-of-a-kind live win­dow dis­play con­test in In­dia for the vis­ual mer­chan­dis­ing com­mu­nity, was led by 6 lead­ers from 2 re­tail­ers, 2 brands and 2 VM agen­cies and brought some 42 par­tic­i­pants in to­tal from over 15 re­tail com­pa­nies and brands. For the first time, the teams were given dif­fer­ent prod­ucts cat­e­gories, each based on con­sumer life­style (i.e., Groom­ing, Eat­ing, Ex­er­cis­ing, Trav­el­ling, Dress­ing and Per­sonal Care) and each team was briefed by 6 clients se­lected by VJ Me­dia from the pool of del­e­gates. A jury con­sist­ing se­nior dis­play prac­ti­tion­ers from over­seas and In­dia chose the win­ners based on rel­e­vance, im­pact, styling and cre­ative use of ma­te­ri­als. Man­nequins were sup­plied by Tranz and Vinyl by 3M.

VM&RD RE­TAIL DE­SIGN AWARDS, is the most pres­ti­gious event for the re­tail de­sign com­mu­nity in the In­dian Re­tail in­dus­try. Top Re­tail De­sign, Vis­ual Mer­chan­dis­ing and Man­u­fac­tur­ing tal­ent from In­dia com­pete in 12 Store De­sign Cat­e­gories and 10 Spe­cial Cat­e­gories. The con­test this year at­tracted 366 en­tries from 106 com­pa­nies, an im­pres­sive 36% and 35% up from the 2016 re­spec­tively.

The en­tries were judged by a Jury Panel com­pris­ing of 26 re­puted names, 14% up from 2016, equally from In­dia and over­seas. This time the en­tire process, from sub­mis­sion to award­ing was com­pletely done on a spe­cially de­signed multi-me­dia dig­i­tal plat­form. The to­tal awards given were 65, a good 28% more than 2016. The cer­e­mony cul­mi­nated in a gala award cer­e­mony at­tended by top lead­ers in busi­ness and de­sign from the In­dian Re­tail In­dus­try. •

6 Lead­ers from 2 Re­tail­ers, 2 Brands and 2 Agen­cies 6 Teams 42 Par­tic­i­pants 15 Com­pa­nies

Best ques­tion win­ner walks away with cash price of Rs. 10,000 pre­sented by Insync

Team In-Store Asia 2018

Win­ners - VM&RD Re­tail De­sign Awards 2018

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