Big­ger & Bet­ter than be­fore

VMRD - - Contents - Suren­der Gnanao­livu Ad­vi­sory Ed­i­tor

Hi Friends!

In-Store Asia, the largest trade fair in the In­dian Sub­con­ti­nent for re­tail re­sources and in­vest­ments con­cluded with all its records bro­ken. This is in­deed a tes­ti­mony of the re­tail sec­tor in In­dia’s up­ward tra­jec­tory in growth in the re­cent years. With con­sumers think­ing omni-chan­nel, store en­vi­ron­ments too are re­spond­ing by cre­at­ing ex­pe­ri­ences to in­spire, en­gage and con­vert them dur­ing their shop­ping jour­neys.

This is­sue of VM&RD high­lights all the stake­hold­ers who are be­hind the cre­at­ing of value for the con­sumer in the store. The ‘Over­view of In­store Asia 2018’ sec­tion gives a snapshot that demon­strates how the sup­ply side of re­sources has more than dou­bled with the en­try of many new play­ers to add more mus­cle and brain to the re­tail ecosys­tem in terms of prod­ucts and ser­vices avail­able for brands and re­tail­ers.

The knowl­edge shar­ing in the con­ven­tion has three key take-outs for suc­ceed­ing in today’s re­tail – con­sumers are hu­man, tech­nol­ogy should be used for de­liv­er­ing ul­ti­mate con­ve­nience and be­ing rel­e­vant is of­fer­ing flex­i­ble shop­ping choices to the con­sumer.

The re­tail de­sign awards gallery shows the sig­nif­i­cant rais­ing of the bar in re­tail de­sign in the In­dian mar­ket and the encouraging in­crease in the avail­abil­ity of more tal­ent that would pos­i­tively im­pact the way brands and re­tail­ers are work­ing to ‘Reim­age the store ex­pe­ri­ence’ for the In­dian con­sumer.

We hope you en­joy this is­sue and would greatly ap­pre­ci­ate your feed­back on ed­i­tor@vj­me­di­a­works.com.

Happy read­ing!

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