Bigger & Better than before
In-Store Asia, the largest trade fair in the Indian Subcontinent for retail resources and investments concluded with all its records broken. This is indeed a testimony of the retail sector in India’s upward trajectory in growth in the recent years. With consumers thinking omni-channel, store environments too are responding by creating experiences to inspire, engage and convert them during their shopping journeys.
This issue of VM&RD highlights all the stakeholders who are behind the creating of value for the consumer in the store. The ‘Overview of Instore Asia 2018’ section gives a snapshot that demonstrates how the supply side of resources has more than doubled with the entry of many new players to add more muscle and brain to the retail ecosystem in terms of products and services available for brands and retailers.
The knowledge sharing in the convention has three key take-outs for succeeding in today’s retail – consumers are human, technology should be used for delivering ultimate convenience and being relevant is offering flexible shopping choices to the consumer.
The retail design awards gallery shows the significant raising of the bar in retail design in the Indian market and the encouraging increase in the availability of more talent that would positively impact the way brands and retailers are working to ‘Reimage the store experience’ for the Indian consumer.
We hope you enjoy this issue and would greatly appreciate your feedback on firstname.lastname@example.org.