Depart­ment Store

VMRD - - Contents -

The store of­fers over 125,000 sqft of high def­i­ni­tion shop­ping ex­pe­ri­ence across cat­e­gories such as ladies western wear, eth­nic wear, men’s wear, den­ims , sports­wear, cos­met­ics, watches, footwear, hand­bags and lin­gerie. The store de­sign is based on our HIGH DEF­I­NI­TION con­cept which re­volves around cel­e­brat­ing brands and cat­e­gories in its edgy avatar.

Some of the key fea­tures in­clude a state­ment 3D brand wall, a cus­tom-made red pi­ano, 50 feet high col­umns cladded with golden metal sheets, in­stal­la­tions of re­pur­posed mo­tor­bike parts, high end dig­i­tal screens, plush seat­ing ar­eas, big­ger fit­ting rooms and footwear sec­tion etc. Dy­namic de­sign and vis­ual mer­chan­dis­ing el­e­ments have been used ex­ten­sively and seam­lessly across store thereby de­liv­er­ing an evolved, dy­namic and unique The­atri­cal shop­ping ex­pe­ri­ence.

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