Best Re­tail Graph­ics

VMRD - - Contents -

Graph­ics play a very vi­tal role in brand Si­mon Carter and is used as a vis­ual lan­guage in the store to com­ple­ment the quirky pat­tern mus­ings of the brand. The store front has a graphic in the store sig­nage which adds the quirky so­phis­ti­cated Bri­tish ex­pec­ta­tion of the store ex­pe­ri­ence be­fore en­ter­ing the store. Graph­ics is also wrapped on the props and man­nequins in the front win­dow dis­play that are in­spired from Lon­don. The main ceil­ing fea­ture in the store sports a clas­sic graphic to add the quirky twist in the en­vi­ron­ment.

Ger­vaise, Si­mon’s imag­i­nary pet dog which is fun per­sona of a Bri­tish gen­tle­man and a dandy, is in­volved in ev­ery ‘di­a­logue’ in a graphic form in the store wrapped in 3D forms, sil­hou­ettes and comic strips. Clas­sic iconic graph­ics in­spired from Clas­sic Bri­tish Rock, Movies, Art and Lit­er­a­ture are used in the stores in VM Props and wall dé­cor to com­plete the story in the brand en­vi­ron­ment. Si­mon Carter’s comic strip is used in­side the trial room to add an­other op­por­tu­nity to im­merse in the brand’s unique di­a­logue. Small quirky call­outs like “Why Hello”, “I like those legs” etc. are used to sur­prise and de­light the shop­pers in the brand en­vi­ron­ment. A graphic wall in­stal­la­tion of books with Si­mon Carter’s doo­dles cre­ate an in­ter­est­ing back­drop for pro­jec­tions of in­spi­ra­tional fash­ion com­mu­ni­ca­tion from the brand.

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