Best In-store Visual Merchandising
The store visual merchandising features exquisite displays of product stories, messaging and displays with installations like the ‘Artisan scissors mural’, miniature looms, antique luxury travel trunks, framed ‘art pieces’ of crafts help reassure customers of the brand’s commitment to craftsmanship and quality in this very differentiated, aspirational and brand proprietary environment. Visitors are welcomed at the store entrance with an art installation of 225 master pattern cutting scissors respectfully surrounding a piece of the brand’s heritage, a sewing machine used by the founder Mrs Rajkumari Mutha, who passionately manages the curative advantage of the brand.
The store reception cum payment service desk, designed like a luxury hotel’s desk, features a brand history gallery, an exquisite hand-crafted applique thread work backdrop, a live green wall and a bespoke crystal chandelier, helps customers feel a sense of a regal arrival in an environment of luxurious lifestyle The soft furnishing design studio features display crafting possibilities with samples of buttons, thread, accessories and textile crafting techniques. Breakpoints between categories display different Indian textile craftsmanship styles offered by Tulips applied on soft furnishing settings.