Best In-store Vis­ual Mer­chan­dis­ing

VMRD - - Contents -

The store vis­ual mer­chan­dis­ing fea­tures ex­quis­ite dis­plays of prod­uct sto­ries, mes­sag­ing and dis­plays with in­stal­la­tions like the ‘Ar­ti­san scis­sors mu­ral’, minia­ture looms, an­tique lux­ury travel trunks, framed ‘art pieces’ of crafts help re­as­sure cus­tomers of the brand’s com­mit­ment to crafts­man­ship and qual­ity in this very dif­fer­en­ti­ated, as­pi­ra­tional and brand pro­pri­etary en­vi­ron­ment. Visi­tors are wel­comed at the store en­trance with an art in­stal­la­tion of 225 master pat­tern cut­ting scis­sors re­spect­fully sur­round­ing a piece of the brand’s her­itage, a sewing ma­chine used by the founder Mrs Ra­jku­mari Mutha, who pas­sion­ately man­ages the cu­ra­tive ad­van­tage of the brand.

The store re­cep­tion cum pay­ment ser­vice desk, de­signed like a lux­ury ho­tel’s desk, fea­tures a brand his­tory gallery, an ex­quis­ite hand-crafted ap­plique thread work back­drop, a live green wall and a be­spoke crys­tal chan­de­lier, helps cus­tomers feel a sense of a re­gal ar­rival in an en­vi­ron­ment of lux­u­ri­ous life­style The soft fur­nish­ing de­sign stu­dio fea­tures dis­play craft­ing pos­si­bil­i­ties with sam­ples of but­tons, thread, ac­ces­sories and tex­tile craft­ing tech­niques. Break­points be­tween cat­e­gories dis­play dif­fer­ent In­dian tex­tile crafts­man­ship styles of­fered by Tulips ap­plied on soft fur­nish­ing set­tings.

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