Best VM In­stal­la­tion

VMRD - - Contents -

NMD is a shoe by Adi­das which is in­spired by the past that em­pow­ers the fu­ture. The project was to launch the shoe and tell the cus­tomer the in­spi­ra­tion be­hind the shoe, that is AL­WAYS EVOLV­ING. The con­cept in­spi­ra­tion was taken by photo de­vel­op­ment dark rooms. The com­plete process of de­vel­op­ment of pho­to­graph is metic­u­lous and some­thing which is al­ways evolv­ing, just like the NMD shoe. The idea was trans­lated into a Seed­ing box which was in­spired by the pro­fes­sional cam­era hard case which holds ex­pen­sive cam­era. The case was cus­tom built to seed shoes to im­por­tant celebri­ties and in­flu­encers. Cen­tral In­stal­la­tion was then set up at the shoe launch event and was in­spired by a pho­tog­ra­phy lab, which was made in­ter­ac­tive and dig­i­tal to high­light the 5 key shoes. Photo en­larg­ers were used as shoes high­lighters and hun­dreds of bot­tles branded NMD were used as chem­i­cal bot­tles found in the lab.

The Project had celebri­ties and in­flu­encer post­ing the seed­ing boxes on­line via in­sta­gram etc for their fol­low­ers to see which im­me­di­ately cre­ated trac­tion. The big­gest im­pact seen is on the sales of the shoe, which was sold out within 24 hours of launch.

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