Aarti Ahuja, Head-Marketing & Communications, TCNS Clothing (W, Aurelia, Wishful),
- On merging ethnic and fusion in their retail design.
Whas a line of merchandise merging ethnic and modern clothing. As we realized that our customers are evolving, we adopted a new retail design last year. he most prominent feature is the usage of White as the principal colour that helps better focus on colours of the merchandise. Aurelia stores have adopted a unified communication style for the brand, reinforcing brand authenticity with the creation of highlight areas and focal points enabling a seamless customer journey at the store.