Aarti Ahuja, Head-Mar­ket­ing & Com­mu­ni­ca­tions, TCNS Cloth­ing (W, Aure­lia, Wish­ful),

- On merg­ing eth­nic and fu­sion in their re­tail de­sign.

VMRD - - Retail Focus - Ethnic Fashion Retail -

Whas a line of mer­chan­dise merg­ing eth­nic and mod­ern cloth­ing. As we re­al­ized that our cus­tomers are evolv­ing, we adopted a new re­tail de­sign last year. he most prom­i­nent fea­ture is the us­age of White as the prin­ci­pal colour that helps bet­ter fo­cus on colours of the mer­chan­dise. Aure­lia stores have adopted a uni­fied com­mu­ni­ca­tion style for the brand, re­in­forc­ing brand au­then­tic­ity with the cre­ation of high­light ar­eas and fo­cal points en­abling a seam­less cus­tomer jour­ney at the store.

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