Tanvi Ma­lik, Co-founder, FabAl­ley

- On choos­ing their eth­nic wear brand to start omni-chan­nel jour­ney

VMRD - - Retail Focus - Ethnic Fashion Retail -

Start­ing in 2013, we started re­tail­ing our prod­ucts through LFSs like Cen­tral in 2016 and started en­joy­ing a good trac­tion for Indya in a short span of time. The cat­e­gory is also in a stage that re­quires lot of trial and at­ten­tion and has huge po­ten­tial spe­cially in the fast fash­ion busi­ness to­day.

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