Go­ing Desi

VMRD - - Contents - Chanda P Ku­mar Editor

Bustling shop­ping dis­tricts and mar­ket­places across In­dia, have been the prime hub for eth­nic wear, char­ac­terised by shops brim­ming with the lat­est fash­ions in bright hues and ex­quis­ite hand­worked mer­chan­dise. This enor­mous frag­mented mar­ket with many fam­ily run busi­nesses still hold a dom­i­nant mar­ket share in In­dian eth­nic wear. But wait… the cat­e­gory too has taken its leap to­wards or­gan­ised & mod­ern re­tail land­scape. So its not that all stores and re­tail­ers are still un­or­gan­ised or sell­ing wares in crumbly old shops handed down the gen­er­a­tions. Re­tail rev­o­lu­tion has crept in here too! From the best ERP systems, bet­ter store ex­pe­ri­ences & vis­ual mer­chan­dis­ing, loy­alty pro­grammes, cus­tomised ser­vices and omni-chan­nel re­tail strat­egy, many eth­nic wear brands are tak­ing the cat­e­gory to greater heights… also be­yond their home ground. Our Re­tail Fo­cus story ’The Eth­nic Waves Takes Over In­dian Re­tail’ takes a closer look at how this cat­e­gory is tak­ing on newer avatar at re­tail. An in­ter­est­ing In­dus­try Spot­light on plug & play models in re­tail fix­tures, light­ing and sig­nage shows this grow­ing trend in the re­tail fit-out busi­ness, which is the need of the hour to set up stores more quickly & ef­fi­ciently. In the Cover story, we have the new re­tail iden­tity of the brand Peo­ple, from the sta­ble of Aditya Birla Fash­ion Re­tail Ltd, which has shed its old mun­dane image to take on a uber cool & edgy look, tar­get­ing the young fash­ion­able new-age con­sumer. We also have a great set of col­umns on VM in spring and tech­nol­ogy at re­tail. This apart we have some in­ter­est­ing in­ter­views & de­sign fea­tures too.

Happy Read­ing!


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