Bustling shopping districts and marketplaces across India, have been the prime hub for ethnic wear, characterised by shops brimming with the latest fashions in bright hues and exquisite handworked merchandise. This enormous fragmented market with many family run businesses still hold a dominant market share in Indian ethnic wear. But wait… the category too has taken its leap towards organised & modern retail landscape. So its not that all stores and retailers are still unorganised or selling wares in crumbly old shops handed down the generations. Retail revolution has crept in here too! From the best ERP systems, better store experiences & visual merchandising, loyalty programmes, customised services and omni-channel retail strategy, many ethnic wear brands are taking the category to greater heights… also beyond their home ground. Our Retail Focus story ’The Ethnic Waves Takes Over Indian Retail’ takes a closer look at how this category is taking on newer avatar at retail. An interesting Industry Spotlight on plug & play models in retail fixtures, lighting and signage shows this growing trend in the retail fit-out business, which is the need of the hour to set up stores more quickly & efficiently. In the Cover story, we have the new retail identity of the brand People, from the stable of Aditya Birla Fashion Retail Ltd, which has shed its old mundane image to take on a uber cool & edgy look, targeting the young fashionable new-age consumer. We also have a great set of columns on VM in spring and technology at retail. This apart we have some interesting interviews & design features too.