Victoria’s Se­cret – Goes Pink All The Way

VMRD - - Contents -

To pro­mote sales of their Pink Beauty range, World’s lead­ing life­style and lin­gerie brand, Victoria’s se­cret has re­cently pro­moted their Pink Beauty range through pink pop-up stores across var­i­ous mall lo­ca­tions in the UK and in­stalling a LED-laced life size per­fume bot­tle at the shop win­dow of their new Bond Street out­let. The cam­paign has been ex­e­cuted by Lucky Fox.

To pro­mote sales of their Pink Beauty range, world’s lead­ing life­style and lin­gerie brand, Victoria’s Se­cret has re­cently pro­moted their Pink Beauty range through pink pop-up stores across var­i­ous mall lo­ca­tions in the UK and is in­stalling an LED-laced life-size per­fume bot­tle at the shop win­dow of their new Bond Street out­let. The cam­paign has been ex­e­cuted by Lucky Fox.

Fol­low­ing on from the suc­cess­ful na­tion­wide pop-up scheme to pro­mote Victoria’s Se­cret’s Pink beauty range, the life­style and un­der­wear brand cre­ated their win­dow scheme as a prod­uct push for Mother’s Day to pro­mote Victoria’s Se­cret’s sig­na­ture scent, ‘Bomb­shell’, the win­dow scheme on New Bond Street, Lon­don, fea­tures an over­sized replica of the fra­grance bot­tle that dou­bles as a mer­chan­dise dis­play stand. LED light­ing traces the bot­tle de­sign to il­lu­mi­nate the Bomb­shell fra­grance and pack­ag­ing and a gi­ant branded rib­bon bow dressing the bot­tle com­pletes the look. The same rib­bon de­sign is repli­cated in the win­dow vinyl which wraps the en­tire win­dow.

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