‘Sim­pli­fy­ing Soft Sig­nage’

VM&RD - - Contents -

Te­jasa Pu­ran­dare, Di­rec­tor, Cosign In­dia Pvt. Ltd took the ouns to sim­plify the soft sig­nage and its com­po­nent for the in­dus­try at­ten­dees. In her pre­sen­ta­tion, Te­jasa started with stat­ing that the In­dia re­tail sec­tor is poised to clock $ 1.1 Tril­lion by 2020 and of this $120 bil­lion will be the share of eCom­merce, which comes to merely 10%.This shows there is tremen­dous op­por­tu­nity in Soft Sig­nage. Te­jasa spoke about the var­i­ous ad­van­tages of hav­ing dis­play graph­ics printed on a tex­tile-based sub­strate. While soft sig­nage pro­vides a pre­mium ap­pear­ance to the re­tail en­vi­ron­ment as com­pared to vinyl, plas­tic and pa­per sub­strate, this tex­tile­based sub­strate is also easy to in­stall & change and pocket-friendly. The soft sig­nage large for­mat print­ing is pretty has­sle free and con­ve­nient to trans­port as well as doesn’t get creased. And the big­gest of all, Soft Sig­nage is en­vi­ron­men­tally friendly, which is the need of the hour.

She fur­ther ex­plained the com­po­nents of a Lit Fab­ric Dis­play that in­cluded Frame, LEDs and Fab­ric. In Frames, she ad­vo­cated the use of alu­minium pro­file sys­tem as they of­fer ap­pro­pri­ate stretch and high strength due to proper al­loy se­lec­tion. She also em­pha­sised on the util­i­sa­tion of LEDs for soft sig­nage be­cause of the qual­ity achieved us­ing nar­row bin­ning with cor­rect colour tem­per­a­ture for the right am­bi­ence as well as dura­bil­ity. Lastly, she sug­gested that fab­ric works well for light­boxes since they are con­sis­tent in qual­ity, crease free, fire re­tar­dant and air & wa­ter tight com­pat­i­bil­ity.

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