‘Simplifying Soft Signage’
Tejasa Purandare, Director, Cosign India Pvt. Ltd took the ouns to simplify the soft signage and its component for the industry attendees. In her presentation, Tejasa started with stating that the India retail sector is poised to clock $ 1.1 Trillion by 2020 and of this $120 billion will be the share of eCommerce, which comes to merely 10%.This shows there is tremendous opportunity in Soft Signage. Tejasa spoke about the various advantages of having display graphics printed on a textile-based substrate. While soft signage provides a premium appearance to the retail environment as compared to vinyl, plastic and paper substrate, this textilebased substrate is also easy to install & change and pocket-friendly. The soft signage large format printing is pretty hassle free and convenient to transport as well as doesn’t get creased. And the biggest of all, Soft Signage is environmentally friendly, which is the need of the hour.
She further explained the components of a Lit Fabric Display that included Frame, LEDs and Fabric. In Frames, she advocated the use of aluminium profile system as they offer appropriate stretch and high strength due to proper alloy selection. She also emphasised on the utilisation of LEDs for soft signage because of the quality achieved using narrow binning with correct colour temperature for the right ambience as well as durability. Lastly, she suggested that fabric works well for lightboxes since they are consistent in quality, crease free, fire retardant and air & water tight compatibility.