Do’s & Don’t in Soft Sig­nage

VM&RD - - Contents -

RG Venkatesh, MD, Di­a­mond Dis­play So­lu­tion and Ex­ec­u­tive Di­rec­tor, Macro­me­dia & Di­a­mond Dis­play. In his pre­sen­ta­tion took the au­di­ence back to ba­sics ex­plain­ing dif­fer­ent fac­tors to be fol­lowed and not be fol­lowed for soft sig­nage. Ac­cord­ing to Venkatesh, when it comes to print­ing, Dye-Subli­mat­ing is the suit­able method of print­ing as it of­fers colour sat­u­ra­tion, vivid colours, de­tail in shadow and en­hance ar­eas with lost cost fa­cil­ity. “In dye-sub­li­ma­tion, the ink gets fused into the fi­bres of the fab­ric and dye is sub­li­mated into the open pores of the poly­meric syn­thetic ma­te­rial and as it cools again the fab­ric traps and holds sub­li­mated dye within each cell of the fab­ric. Be­cause the dye/ink gets evap­o­rated (gaseous), it does not cre­ate a dot pat­tern dur­ing the sub­li­ma­tion process like the inkjet print­ing on fab­ric”, elab­o­rated Venkatesh. Venkatesh com­pletely de­nied the us­age of UV, eco-sol­vent and inkjet print­ing as they are flak­ing in na­ture; also, not cost-ef­fec­tive con­sid­er­ing their short life du­ra­tion. Venkatesh strongly rec­om­mends sil­i­con edge graphic tech­nol­ogy to be used with alu­minium ex­tru­sion pro­files in fram­ing sys­tem and dis­play op­tions. These are rigid and not flimsy wherein alu­minium stretched frame fits well with back-lit and non-lit. Three kinds of LED lights were rec­om­mended by Venkatesh, in­clud­ing LED mod­ules with 160° and above, Colour tem­per­a­ture be­tween 6000°-7000° K and Mod­ules are rec­om­mended bet­ter as they are more flex­i­ble and even light­ing out­put can be cre­ated.

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