Do’s & Don’t in Soft Signage
RG Venkatesh, MD, Diamond Display Solution and Executive Director, Macromedia & Diamond Display. In his presentation took the audience back to basics explaining different factors to be followed and not be followed for soft signage. According to Venkatesh, when it comes to printing, Dye-Sublimating is the suitable method of printing as it offers colour saturation, vivid colours, detail in shadow and enhance areas with lost cost facility. “In dye-sublimation, the ink gets fused into the fibres of the fabric and dye is sublimated into the open pores of the polymeric synthetic material and as it cools again the fabric traps and holds sublimated dye within each cell of the fabric. Because the dye/ink gets evaporated (gaseous), it does not create a dot pattern during the sublimation process like the inkjet printing on fabric”, elaborated Venkatesh. Venkatesh completely denied the usage of UV, eco-solvent and inkjet printing as they are flaking in nature; also, not cost-effective considering their short life duration. Venkatesh strongly recommends silicon edge graphic technology to be used with aluminium extrusion profiles in framing system and display options. These are rigid and not flimsy wherein aluminium stretched frame fits well with back-lit and non-lit. Three kinds of LED lights were recommended by Venkatesh, including LED modules with 160° and above, Colour temperature between 6000°-7000° K and Modules are recommended better as they are more flexible and even lighting output can be created.