The Store & The Story
The biggest trend that I saw with the leading global retailers is that their windows always end up telling a story! They are fun, quirky, eye catching and most importantly, they do not necessarily have to promote the Brand. It is very much like the phrase “Made You Look, Made You Stare”.
Story is the operative word. An effective window display or in-store presentation is not only about showcasing the products that a store sells, but also about weaving together various elements, from products to props to lights, fixtures and colour to create an overall theme in such a creative and cohesive manner, so that it compels customers to stop, look and buy.