Pretty May Not Equal To Good Sale
With regard to in-store presentation, “Block Merchandising” seems to be really popular. This means strong focal points/displays around the store and arranging the merchandises that are often bought together. These areas need to be shoppable but also creative. Remember, making these areas too creative or pretty may not get the best interactive side of the shopper and shoppers may choose to stay away from even touching the product.
Most stores try to avoid congestion in their window displays and in-store presentation. Window schemes worldwide don’t necessarily need to push the Brand. In the case of Selfridges in Oxford Street, London, this is a Destination Store and this reflects in their windows and instore merchandising. It’s about creating retail theatre and making that shopping experience memorable to customers.