Pretty May Not Equal To Good Sale

VMRD - - Column -

With re­gard to in-store pre­sen­ta­tion, “Block Mer­chan­dis­ing” seems to be re­ally pop­u­lar. This means strong fo­cal points/dis­plays around the store and ar­rang­ing the mer­chan­dises that are of­ten bought to­gether. These ar­eas need to be shop­pable but also cre­ative. Re­mem­ber, mak­ing these ar­eas too cre­ative or pretty may not get the best in­ter­ac­tive side of the shop­per and shop­pers may choose to stay away from even touch­ing the prod­uct.

Most stores try to avoid con­ges­tion in their win­dow dis­plays and in-store pre­sen­ta­tion. Win­dow schemes world­wide don’t nec­es­sar­ily need to push the Brand. In the case of Selfridges in Ox­ford Street, Lon­don, this is a Des­ti­na­tion Store and this re­flects in their win­dows and in­store mer­chan­dis­ing. It’s about cre­at­ing re­tail the­atre and mak­ing that shopping ex­pe­ri­ence mem­o­rable to cus­tomers.

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