The Pop-Up VM

VMRD - - Column -

Around the world, small pop-up or con­cepts stores are emerg­ing. They of­fer the cus­tomer fash­ion and home/gift items that are not usu­ally seen in our depart­ment stores.

This con­cept store Aida in Shored­itch, Lon­don is a great con­cept store fea­tur­ing home, women’s and men’s fash­ion. With an added advantage of hav­ing a cof­fee shop within the store, it is a great way to meet friends and check out the lat­est trends. Shored­itch is a very cos­mopoli­tan area of East Lon­don which is pop­u­lar with the mil­len­ni­als.

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