Sameness Or Difference What Stands Out?
Luxury Brands such as Gucci, Louis Vuitton and Prada design their window concepts so that all their stores throughout the world have the same window display. However, with the luxury brand Hermes, no two store windows look the same. Their window concepts, exclusive to one store each, are always beautifully designed and executed to a very high standard.
About Iain KimminsIain Kimmins shares his 20 years of industry experience as visual merchandiser, store stylist, VM trainer and guest speaker. His career covers working for some of the largest retailers like Harrods, Selfridges, Tangs etc across places like New York, Dubai, Saudi Arabia, Switzerland, Shanghai and Singapore. He is also a director and fellow member of British Display Society.