Same­ness Or Dif­fer­ence What Stands Out?

VMRD - - Column -

Lux­ury Brands such as Gucci, Louis Vuitton and Prada de­sign their win­dow con­cepts so that all their stores through­out the world have the same win­dow dis­play. How­ever, with the lux­ury brand Her­mes, no two store win­dows look the same. Their win­dow con­cepts, ex­clu­sive to one store each, are al­ways beau­ti­fully de­signed and ex­e­cuted to a very high stan­dard.

About Iain Kim­minsIain Kim­mins shares his 20 years of in­dus­try ex­pe­ri­ence as vis­ual mer­chan­diser, store stylist, VM trainer and guest speaker. His ca­reer cov­ers work­ing for some of the largest re­tail­ers like Har­rods, Selfridges, Tangs etc across places like New York, Dubai, Saudi Ara­bia, Switzer­land, Shang­hai and Sin­ga­pore. He is also a di­rec­tor and fel­low mem­ber of Bri­tish Dis­play So­ci­ety.

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