SS Homme

VMRD - - Contents - De­sign SS Homme Satarupa Chakraborty

Spread across 3500 sq ft, the re­fur­bished SS Homme stu­dio is a fu­tur­is­tic take on the art of be­spoke tai­lor­ing. The re­tail space speaks of in­tri­ca­cies of tai­lor­ing and the his­tory of tex­tiles through art, props and over­all de­sign.

The be­spoke menswear brand bou­tique in Mumbai, SS Homme re­lo­cated to a larger space to con­vert it­self into an artsy gallery-like re­tail store. It took the own­ers 90 days to de­sign a store, which spreads across two floors with a 15-foot plus ceil­ing, that show­cases a wide va­ri­ety of prod­ucts in the most sys­tem­atic, yet in­no­va­tive man­ner. The en­tire space was ideated to don a min­i­mal­is­tic and mod­ern look, us­ing a sub­tle colour pal­ette of grey, white and black, while the brand’s sig­na­ture geo­met­ric aes­thet­ics broke the monotony in places.

The Artsy Side Of Mas­culin­ity

Since be­spoke tai­lor­ing and de­sign go hand-in-hand with art, the walls speak of the hand-crafted process, with­out over­whelm­ing the ob­server. To re­tain the

brand’s mas­cu­line ethos, the word ‘Homme’ has been in­grained in the brand­ing for this flag­ship stu­dio.

A unique di­vi­sion has been cre­ated within the store for the would-be-grooms. With the use of grey and hints of dull gold and mar­ble, it is de­signed to of­fer an ex­quis­ite ex­pe­ri­ence. Dec­o­rated with an­gu­lar rods adorn­ing golden geo­met­ric skele­ton cubes, which de­pict cou­ture with the most in­tri­cate de­tail­ing, the en­trance to the lounge is through an av­enue de­signed with struc­tured man­nequins, spa­cious vel­vet so­fas, hol­low cir­cu­lar mar­ble ta­bles, and a piece of sig­na­ture em­broi­dery de­tails that is de­signed in-house. Slated mir­ror highlight walls, 3-way mir­rored trial rooms com­bined with draped di­var­i­cated cur­tains sur­round the lay­out to re­late to a quin­tes­sen­tial In­dian wed­ding af­fair. The lounge is dec­o­rated with pro­trud­ing ac­cents of sig­na­ture prints and pat­terns along with a cen­tral lad­der draped with hand-em­broi­dered stoles that be­deck the sim­plest sil­hou­ettes.

Hand­crafted Lux­ury

The slate grey dis­play ta­ble tops ex­ude lux­ury, com­bined with hints of pale pine wood that speak of the brand’s affin­ity to­wards nat­u­ral fi­bres and breath­able el­e­ments, which are also of­ten parts of their be­spoke suits. The chairs have spine­less back for com­fort fac­tor and are fin­ished with grey pin­stripes to the seats.

San­deep Gon­salves, Co-founder, SS Homme

Ex­pand­ing SS Homme to an en­tirely re­fur­bished de­sign stu­dio has been our goal since the day we be­gan. We de­cided to de­sign the place our­selves to en­sure our brand ethos was brought to life by the in­te­ri­ors. It was a la­bo­ri­ous job to con­vert the most sough-af­ter space at Khar, Mumbai, into a re­tail ex­pres­sion of a newage be­spoke menswear brand.

Keep­ing the space ex­tremely breath­able, the hand­crafted be­spoke shoe range is placed sym­met­ri­cally, with a seat­ing area ded­i­cated for shoe trial. The area is made artsy with the wall in­stal­la­tion that ex­plains the anatomy of the shoe, with 3D de­pic­tions of both the in­side and out­side of a shoe be­ing ex­am­ined.

In­spired by the lead­ing Bri­tish be­spoke brand Sav­ille Row Lon­don, a hand-drawn lapel mixed with a 3D satin shaded pocket square was added as a prop. A 1940’s Vin­tage sewing ma­chine, which has been passed down through gen­er­a­tions, makes for a show­stop­per prop.

The Light & Art Of Clean Lines

For a clean floor­ing, the de­sign­ers ze­roed in on a light grey Bel­gian wood. How­ever, the pat­terns were dif­fer­ent for con­sul­ta­tion area and path­ways – di­ag­o­nal for the former and ver­ti­cal for the lat­ter, to cre­ate the line of de­mar­ca­tion. The “hand­crafted” at­tribute of the brand was high­lighted through vi­su­als by a lo­cal artist, Deepa Ro­drigues, who helped in por­tray­ing the dif­fer­ent process and la­bo­ri­ous in­tri­ca­cies at­tached to a be­spoke brand. The artist hand painted the pil­lars on the up­per ground floor with ac­tual be­spoke pat­tern sil­hou­ettes and var­i­ous fab­ric weaves. These ma­te­ri­als fur­ther sig­nify the brand’s pas­sion for tex­tiles. In­ter­est­ingly, dif­fer­ent types of light­ing tech­niques and fix­tures were used across the store. while LED day­light was opted for the en­tire store, the branded mar­ble walls and stat­uesque man­nequins were all high­lighted with a drop of yel­low, cre­at­ing for an eclec­tic mix of light­ing ef­fects. Run­ning through the store as a core el­e­ment, ge­om­e­try in­spires the light­ing too with the chan­de­lier com­pris­ing in­ter-tan­gled rec­tan­gles.

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.