What really makes the VM representations work for brands and retailers, globally? Iain Kimmins thinks that when it comes to creativity and trends, there’s no formula. However, he takes us through some trends followed by world’s largest brands/ retailers.
You Don’t Get A Second Chance To Make a First Impression”. A dictum which is even truer in the case of retail shops. So, who makes that first impression? The art and science of Visual Merchandising that plays a crucial role with store marketing strategy. In New York, Lord & Taylor estimates that a whopping 500,000 people walk past its windows each day, while Macy’s has up to 10,000 people walking past their store per hour. Imagine the responsibility that VM windows shoulder to grab the mass attention to convert them into walk-ins.
Not only do attractive windows help bring in new and existing customers, they allow retailers to increase foot traffic to the store, display new products, highlight promotions and enhance its brand image. As the face of the stores, I should also add that windows are the cheapest form of advertising.