Class of Men

VMRD - - Interview -

Started in the year 1981 as a tai­lor­ing busi­ness, Class of Men is rooted in the re­gal tra­di­tion of Kings hav­ing per­sonal tai­lors, who were men of class and would stich cus­tomised out­fits for the roy­alty. This be­came the USP of Class of Men. “Our sir, Mr Chan­dub­hai used to visit homes, meet cus­tomers and help them choose the cloth and stich the out­fit. It was al­ways a be­spoke ser­vice. We started in a small vil­lage of Valvipur. And then in the year 1990 we moved to Su­rat,” high­lights Yo­gesh.

12 years back, Yo­geshb­hai, the son of Chan­dub­hai, joined the busi­ness at the age of 14 years only to as­sist his el­der brother Nareshb­hai, who was in the busi­ness al­ready. Back then they also started a fab­ric busi­ness, which gar­nered suc­cess.“It was spread across 600 sq. ft. where we had fab­rics, mea­sur­ing and stitch­ing all of it. Our clien­tele in­cluded all the con­struc­tion and di­a­mond ty­coons. And ev­ery time they in­sisted that we ex­pand and in­clude ready­made gar­ments too in our col­lec­tion. And that we should en­ter mar­kets like Lal­gate etc. in Su­rat. Hence we started our store of 15000 sq ft, a multi-brand out­let which houses more than 15 na­tional and in­ter­na­tional brand like US Polo, Pepe Jeans, Black Berry, In­dian Ter­rain, Ar­row, UCB and great col­lec­tion of eth­nic wear. In Eth­nic, we have brands as well as be­spoke. We are one of the best in fab­rics in Gu­jarat and we are proud that to­day we have space where a cus­tomer can come with his fam­ily and spend time over se­lect­ing the right gar­ment for him.”

They plan to start 5 more stores in the near fu­ture. As on the store-de­sign front Yo­gesh says, “The fact is that we are tai­lors and thus have an eye for de­tail; we repli­cate the same in our store de­sign as well. Our stores start­ing from the ground floor will have ab­so­lute clear vis­i­bil­ity, no beams ob­struct­ing the view, no ob­sta­cles. We utilise ev­ery square foot. We want the cus­tomers to feel they have en­tered a store of Mum­bai or Ban­ga­lore, or even Sin­ga­pore. We do con­stant im­pro­vi­sa­tions and we keep cus­tomers com­fort as the prime as­pect.”

Yo­gesh Chan­dub­hai Cha­lalia Di­rec­tor, Class of Men

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