VMRD - - Interview -

Ji­gar K Patel, MD, G3 joined his grand­fa­ther’s 30-year-old re­tail fam­ily busi­ness at the age of 16. To­day, he has 18 years of ex­pe­ri­ence in the re­tail world. G3, their re­tail store, ever since its in­cep­tion, has been about a holis­tic fam­ily ex­pe­ri­ence. They have a wide range of col­lec­tion for ev­ery cat­e­gory — kids, menswear, ladies wear and eth­nic wear for both men & women.

Ji­gar be­lieves that the store-de­sign plays a quin­tes­sen­tial role in the over­all cus­tomer ex­pe­ri­ence. Shar­ing his thoughts on the same he says, “Our de­sign cost is in­ten­sive as com­pared to the branded stores. The rea­son be­ing we choose a dis­tinc­tive and a high­end de­signer look. Also about 30% of our col­lec­tion is unique be­cause along with core prod­ucts we also of­fer lat­est fash­ion and de­signs that are in trend.”

G3 en­sures the best col­lec­tion through ex­ten­sive trav­els to fash­ion hubs like Italy, Tur­key and China. They gauge the lat­est trends and bring them back to In­dia. What also acts as a ma­jor dif­fer­en­tia­tor is their ser­vice quo­tient. “We be­lieve in pro­vid­ing per­son­alised ser­vice wherein the cus­tomer gets per­sonal at­ten­tion by our sales per­son; they are highly skilled and trained to un­der­stand the taste of cus­tomers and their re­quire­ments.” G3 cur­rently has one store which is 40,000 sq t. of re­tail space and their plan is to start a 1 lakh sq ft store in Su­rat by 2020-2021.

Ac­cord­ing to Ji­gar, the key chal­lenges that a re­tail space like G3 en­coun­ters is ever evolv­ing and aware cus­tomer in this in­ter­net age and the dearth of skilled hu­man re­source to scale. Fur­ther on he be­lieves that for ev­ery re­tail brand to be­come omni-chan­nel is a hy­giene fac­tor in to­day’s day and age. G3 too has a strong on­line pres­ence and about 8% of its turnover that is Rs 10 crore yearly comes from their on­line cus­tomers. The to­tal turnover of the group is about Rs 100 crore.

Kirti S Patel & Ji­gar K Patel, MD, G3

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