Kala Mandir

VMRD - - Interview -

In the year 2003, Kala Mandir came into be­ing in the hum­ble vil­lage of Kosamba, which is 50 km from Su­rat. The pop­u­la­tion of that vil­lage is as sparse as just 20,000 peo­ple. Shar­ing their vi­sion Mi­lan Shah, Di­rec­tor, Kala Mandir said, “When we be­gan our aim was to be a store so good that we eas­ily at­tract cus­tomers from Su­rat. We strived to achieve this, by un­der­stand­ing their ex­pec­ta­tions and to­day 80% of our clien­tele hails from Su­rat.”

In the year 2010, Kala Mandir from be­ing one small store trans­formed into a 70,000 sq ft, thus it be­came the largest show­room of South Gu­jarat. Post this suc­cess, Kala Mandir ex­panded to Bharuch, Su­rat and Vapi. Cur­rently they have four stores each ex­ud­ing the fam­ily feel. “Our con­cept is that from the time the in­di­vid­ual is born till his or her wed­ding, ev­ery jewellery re­quire­ment can be met at our stores. We have 48,000 sq. ft. ad­di­tion­ally 40,000 sq. ft. show­room in Su­rat in­clud­ing of­fice.”

Mr. Shah be­lieves in that a store should of­fer ev­ery kind of ex­pe­ri­ence pos­si­ble from ex­clu­sive lounge for cus­tomers who want that per­son­alised treat­ment and come visit with ap­point­ments to the old- mar­ket like crowded feel. In his view vis­ual mer­chan­dis­ing plays about 50-60% role in the over­all re­tail ex­pe­ri­ence since it cre­ates the first im­pres­sion, which needs to be a last­ing one. Their de­sign part­ner for three stores are Dev Ar­chi­tects and the Vapi store has been de­signed by Italia Ar­chi­tects.

“Our en­deav­our is to con­stantly learn from our ex­pe­ri­ences and in­cor­po­rate them in our store-de­signs and to en­sure our cus­tomers go to come back. We plan to come up a new show­room by 2020 in Ahmedabad. Our view is to first op­ti­mize the ex­ist­ing store to their op­ti­mal level and only then start some­thing new.”

Mi­lan Shah, Di­rec­tor, Kala Mandir

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