Vishal Prints

VMRD - - Interview -

Con­nected to more than 4000 re­tail­ers across In­dia, Vishal Prints is the sec­ond largest in the cat­e­gory of sa­rees. With an in­fras­truc­ture of 90000 sq ft, the com­pany has a turnover of Rs 280 crore. They have ev­ery ca­pa­bil­ity pos­si­ble in-house from print­ing, dig­i­tal print­ing to em­broi­dery. Dipesh Shah aka Gattu started an en­tre­pre­neur­ial ven­ture in the year 1988 with just Rs 1.5 lakh at the TT Tower mar­ket. He grad­u­ally brought all his broth­ers to­gether and started a com­pany called Vishal Prints in the year 1996 and ever since they have never looked back.

Vishal Prints has worked with ev­ery pos­si­ble lead­ing de­signer in the coun­try from Man­ish Mal­ho­tra, Neeta Lulla, Rocky S and Vikram Fad­nis to many more. They have been a part of IIFA and Lakme Fash­ion Shows and done an in­di­vid­ual show with Vikram Fad­nis at Tempa Bay. For Dipesh, vis­ual mer­chan­dis­ing plays an im­por­tant role in the over­all re­tail ex­pe­ri­ence and he be­lieves that VM can also be a poster. Shar­ing an ex­am­ple he said, “We work with 4000 re­tail­ers pan In­dia; even if I give them a sin­gle poster to dis­play on the lat­est sa­ree we have launched that poster leads to a hu­mungous sale of the prod­uct. Be­cause when the cus­tomer is able to see her­self in the sa­ree she buys it im­me­di­ately.”

Owing to his de­sign acu­men, his store won the award of ‘Best Show­room of Tex­tile in In­dia’. “I spend 12 hours ev­ery day at my show­room; it is like my home. So when I had the re­sources I thought why not de­sign a place that is amaz­ing. Be­cause de­sign makes the first im­pres­sion and it should be a last­ing one. My cus­tomers come they re­lax and en­joy the process of pur­chas­ing,” he added.

As for their fu­ture plans, they are plan­ning to start their own brand, a de­sign house in Jaipur.

Dipesh Shah (Gattu), Manag­ing Di­rec­tor Vishal Prints

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