Rahul Khetan, Joint Manag­ing Di­rec­tor, El­e­men­tal Fix­tures

VMRD - - In-store Asia 2019 -

There has been a dras­tic shift in the mind­set of the In­dian re­tail­ers to­wards bet­ter qual­ity fix­tures. With many in­ter­na­tional brands en­ter­ing In­dian mar­ket, the In­dian re­tail sec­tor is fac­ing the chal­lenge of com­pet­ing with the same in terms of de­sign and qual­ity of store fit­ting. To our un­der­stand­ing, the In­dian re­tail mar­ket is also up­ping their game by seam­lessly shift­ing the core fo­cus of “cost cut­ting” to “smart cost con­trol”.

To ad­dress the new smart cost con­trol ap­proach, we are con­stantly de­vel­op­ing new fin­ishes and prod­ucts that are at par with in­ter­na­tional qual­ity but at the same time are cost ef­fec­tive.

in-store asia has al­ways been a strong con­nect be­tween var­i­ous stake­hold­ers of re­tail in­dus­try. I’ll go to the ex­tent of call­ing it the barom­e­ter of In­dian re­tail in­dus­try. What we plan to of­fer dur­ing in­store asia 2019 is “smarter cost ef­fec­tive so­lu­tions” - so­lu­tions that are high on qual­ity to en­hance shop­pers ex­pe­ri­ence while be­ing cost ef­fec­tive.

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