Rahul Khetan, Joint Managing Director, Elemental Fixtures
There has been a drastic shift in the mindset of the Indian retailers towards better quality fixtures. With many international brands entering Indian market, the Indian retail sector is facing the challenge of competing with the same in terms of design and quality of store fitting. To our understanding, the Indian retail market is also upping their game by seamlessly shifting the core focus of “cost cutting” to “smart cost control”.
To address the new smart cost control approach, we are constantly developing new finishes and products that are at par with international quality but at the same time are cost effective.
in-store asia has always been a strong connect between various stakeholders of retail industry. I’ll go to the extent of calling it the barometer of Indian retail industry. What we plan to offer during instore asia 2019 is “smarter cost effective solutions” - solutions that are high on quality to enhance shoppers experience while being cost effective.