HIDESIGN - TANNED TO PER­FEC­TION

BOS­NIA

VMRD - - Design International -

In­dian leather bags and ac­ces­sories brand Hidesign’s in­ter­na­tional store port­fo­lio has al­ways seen un­usual mar­ket pen­e­tra­tion. The brand’s re­cently-launched Bos­nia store crafts the same legacy through pure ma­te­ri­als like solid brass, wood and real leather.

Hidesign In­dia Pvt Ltd, the Puducher­ry­based leather prod­ucts com­pany, is one of the few In­dian ac­ces­sory brands to have taken their re­tail ex­pan­sion across the globe to cities like Hong Kong, Copen­hagen and Gothen­burg and many more. Some of the re­cent in­ter­na­tional mar­kets that this INR 200-crore brand made de­but into are Kenya, In­done­sia and Bos­nia, which is quite un­usual for an In­dian brand.

The brand re­cently turned 40 and launched a new store in Sara­jevo, Bos­nia in a bid to ex­pand its global pres­ence. The 1,800 square-feet two-sto­ried store is lo­cated in the city’s her­itage area called Stari Grad and show­cases their en­tire range of bags, sun­glasses and footwear.

Spread over two sprawl­ing lev­els, Hidesign Sara­jevo store ex­udes the val­ues of the iconic leather brand: lux­ury, her­itage, crafts­man­ship, and warmth - all of it “au na­turel”. It is housed in a her­itage build­ing on Vladislav Skaric 10, right next to Ho­tel Europe. Four tall arched win­dows of­fer mag­nif­i­cent glimpses into the store. The win­dow de­signs high­light the nat­u­ral leathers and hand­crafts­man­ship that Hidesign is well known for.

Cus­tom de­signed and made com­pletely in solid wood, and Hidesign’s veg tan leathers and brass, the store aims for an im­mer­sive ex­pe­ri­ence in lux­ury and crafts­man­ship. Mar­ble ta­bles and finely de­tailed brass shelves present the sleek moder­nity of the brand’s de­signs. The time­line wall, veg­etable tan­ning of leathers and de­sign sto­ries in­tro­duce its cus­tomers to Hidesign’s her­itage. Vin­tage fur­ni­ture, large mir­rors and chan­de­liers add to the lux­u­ri­ous warmth of leather.

Hidesign Sara­jevo store nar­rates the story of the brand from its re­bel­lious past, us­ing

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