RE­TAIL SO­LU­TION PROVIDERS 52

VMRD - - Contents - Smita Sinha

An­sorg has de­signed a com­pact fit­ting room con­cept that can be in­te­grated in a va­ri­ety of ar­chi­tec­tural set­tings.

Ger­man-based light­ing com­pany An­sorg has de­vel­oped a smaller ver­sion of the ‘Youzon’ fit­ting room con­cept that helps in im­prov­ing sales.

The com­pany has in­cor­po­rated all the first­gen­er­a­tion fea­tures into an area of one or two square me­tres – de­pend­ing on the store’s re­quire­ments – to create a smaller yet equally im­pres­sive per­sonal stage for fash­ion-con­scious con­sumers.

The new ver­sion of the fit­ting can be in­te­grated in a va­ri­ety of ar­chi­tec­tural set­tings and of­fers fash­ion store op­er­a­tors ex­ten­sive flex­i­bil­ity to im­prove their fu­ture sales per­for­mance.

The fit­ting room con­cept ba­si­cally con­sists of three cen­tral light­ing mod­ules:

Light­panel

: The light panel on the ceil­ing im­merses the fit­ting room in soft and clear ba­sic light.

Body­light

: Ho­moge­nous in­di­rect light­ing via one or two re­flec­tors adds di­men­sion to flat struc­tures. The daz­zle-free light with clear whites and har­mo­nious high­lights helps in en­hanc­ing the cus­tomer’s mir­ror im­age.

Prooflight

: These lights on each side at the back of the mir­ror bathe the cus­tomer in flat­ter­ing, in­di­rect light em­pha­sis­ing gar­ment fit, fab­ric, pat­tern, colour and but­tons.

The num­ber of light mod­ules can be in­di­vid­u­ally de­fined and the colour of the lights can be se­lected de­pend­ing on the type of gar­ments the store re­tails. The ceil­ing lu­mi­nar­ies are also op­tion­ally avail­able as sur­face mounted or re­cessed ver­sions. Ad­di­tional flex­i­bil­ity and in­ter­ac­tion are pro­vided by an op­tional con­trol panel with dif­fer­ent light­ing pro­grams. It al­lows the cus­tomer to choose one of four light­ing sce­nar­ios for the fit­ting room – busi­ness, sport, ca­sual or evening – to re­flect the clothes they are try­ing on.

Ac­cord­ing to the com­pany, the new de­sign was driven by a study it com­mis­sioned, which re­vealed that a fit­ting room is ab­so­lutely es­sen­tial for three quar­ters of all fash­ion shop­pers, and that these con­sumers have spe­cific fit­ting room light­ing re­quire­ments.

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