RETAIL SOLUTION PROVIDERS 52
Ansorg has designed a compact fitting room concept that can be integrated in a variety of architectural settings.
German-based lighting company Ansorg has developed a smaller version of the ‘Youzon’ fitting room concept that helps in improving sales.
The company has incorporated all the firstgeneration features into an area of one or two square metres – depending on the store’s requirements – to create a smaller yet equally impressive personal stage for fashion-conscious consumers.
The new version of the fitting can be integrated in a variety of architectural settings and offers fashion store operators extensive flexibility to improve their future sales performance.
The fitting room concept basically consists of three central lighting modules:
: The light panel on the ceiling immerses the fitting room in soft and clear basic light.
: Homogenous indirect lighting via one or two reflectors adds dimension to flat structures. The dazzle-free light with clear whites and harmonious highlights helps in enhancing the customer’s mirror image.
: These lights on each side at the back of the mirror bathe the customer in flattering, indirect light emphasising garment fit, fabric, pattern, colour and buttons.
The number of light modules can be individually defined and the colour of the lights can be selected depending on the type of garments the store retails. The ceiling luminaries are also optionally available as surface mounted or recessed versions. Additional flexibility and interaction are provided by an optional control panel with different lighting programs. It allows the customer to choose one of four lighting scenarios for the fitting room – business, sport, casual or evening – to reflect the clothes they are trying on.
According to the company, the new design was driven by a study it commissioned, which revealed that a fitting room is absolutely essential for three quarters of all fashion shoppers, and that these consumers have specific fitting room lighting requirements.