Pra­teek Chaudhry, Man­ag­ing Di­rec­tor, The First Ferry

VMRD - - International Design -

The First Ferry was en­trusted with the store works just be­fore the holy month of Ra­madan be­gan. In Dubai, that means 6-hour work days for a month - fol­lowed by Eid, when re­tail stores can sell the equiv­a­lent of sev­eral months’ worth. The prod­uct be­ing choco­lates, it was im­per­a­tive that we open for Eid. It was an im­pos­si­ble task, given the strict stan­dards Dubai Malls have for us­ing ap­proved prod­ucts, ven­dors and hav­ing all ap­proval cer­tifi­cates from the Mu­nic­i­pal­ity and Civil De­fence prior to open­ing.

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