Prateek Chaudhry, Managing Director, The First Ferry
The First Ferry was entrusted with the store works just before the holy month of Ramadan began. In Dubai, that means 6-hour work days for a month - followed by Eid, when retail stores can sell the equivalent of several months’ worth. The product being chocolates, it was imperative that we open for Eid. It was an impossible task, given the strict standards Dubai Malls have for using approved products, vendors and having all approval certificates from the Municipality and Civil Defence prior to opening.