Re-thinking the trial room experiences: From the world Retailers
Nike : At their latest “House of Innovation 000” New York City store, a NikePlus Member can scan a code on an in-store mannequin, browse every item that the mannequin is dressed in, check to see if specific sizes are available in-store and then request for a store athlete to send the items to a fitting room.
Zara : World’s leading fast fashion brand Zara, during their revamp process at their London flagship earlier this year, opened a much smaller pop-up, which offered only click-and-collect service. The pop-up concept caused such a stir that the Inditex brand announced that it will open more such stores in other locations.
Nordstrom : In their first men’s only store in NYC, Nordstrom used AR tools to project the shopper’s image onto store mannequins, even before trying out an apparel.
Sephora : Multibrand make up retailer Sephora uses several digital tools and virtual artist app for many of their global stores. Other beauty retailers like Target, Estee Lauder and L’Oreal have successfully used apps and AR gears to witness stupendous sales growth in their stores.