Re-think­ing the trial room ex­pe­ri­ences: From the world Re­tail­ers

VMRD - - Trends - Trial Rooms -

Nike : At their lat­est “House of In­no­va­tion 000” New York City store, a NikePlus Mem­ber can scan a code on an in-store man­nequin, browse every item that the man­nequin is dressed in, check to see if spe­cific sizes are avail­able in-store and then re­quest for a store ath­lete to send the items to a fit­ting room.

Zara : World’s lead­ing fast fash­ion brand Zara, dur­ing their re­vamp process at their Lon­don flag­ship ear­lier this year, opened a much smaller pop-up, which of­fered only click-and-col­lect ser­vice. The pop-up con­cept caused such a stir that the In­di­tex brand an­nounced that it will open more such stores in other lo­ca­tions.

Nord­strom : In their first men’s only store in NYC, Nord­strom used AR tools to project the shop­per’s im­age onto store man­nequins, even be­fore try­ing out an ap­parel.

Sephora : Multibrand make up re­tailer Sephora uses sev­eral dig­i­tal tools and vir­tual artist app for many of their global stores. Other beauty re­tail­ers like Tar­get, Es­tee Lauder and L’Oreal have suc­cess­fully used apps and AR gears to wit­ness stu­pen­dous sales growth in their stores.

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