Macy’s and Sunny the Snow­pal

VMRD - - International Visual Merchandising -

With the theme ‘Be­lieve In The Won­der Of Giv­ing’, Macy’s in­tro­duced a new fic­tional hero, Sunny the Snow­pal. The in­ter­ga­lac­tic-themed Christ­mas win­dows also fea­tured a cus­tom in­ter­ac­tive video game that lets guests zoom Sunny through snowflakes in pur­suit of Santa’s sleigh, while LED back­drops and an­i­mated char­ac­ters and scenery fur­ther en­hanced the whole hol­i­day am­bi­ence.

The six en­chant­ing win­dows share a tale of friend­ship, fam­ily, ad­ven­ture, and team­work as Sunny the Snow­pal works to save Christ­mas with the help of her friends.

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