Santa rocks at Sel­f­ridges

VMRD - - International Visual Merchandising - Satarupa Chakraborty

Sel­f­ridges brings their own in­ter­pre­ta­tion of rock-and-roll drama through the win­dow dis­play and in-store VM. Each win­dow is ei­ther a stage or a glimpse into the back­stage fri­vol­ity of Santa on tour, while Rock Santa per­for­mance stages are made up of glit­ter­ing back­drops and neon lights. Sel­f­ridges Lon­don’s big­gest triple-sided win­dow at the cor­ner of Ox­ford Street and Or­chard Street has a gi­ant cas­cad­ing and spi­ralling pi­ano, com­plete with a Rock ‘n’ Roll Mrs Claus ro­tat­ing on a golden cir­cu­lar plat­form. The over­ar­ch­ing colour palette ex­plores greens, reds, metallics and glossy black, rich vel­vets, high-shine se­quins, glit­ter, and mir­rored sur­faces, while a star mo­tif is used widely across the vis­ual mer­chan­dis­ing dis­plays in-store and on­line at Sel­f­ridges.com.

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