‘We pro­vide all pos­si­ble lo­ca­tion tech­nolo­gies on a sin­gle plat­form’

Voice&Data - - NEWS&VIEWS - di­rec­tor, wire­less sales, Comm­Scope In­dia Pravin Prashant

What is the ac­cept­abil­ity of the Comm­scope brand in the In­dian mar­ket af­ter you un­veiled a new brand in March 2011?

In­dian cus­tomers now rec­og­nize our com­bined port­fo­lio and are ex­pe­ri­enc­ing our new brand con­sis­tently with the same vigor, in­tegrity, hon­esty, and re­li­a­bil­ity that we’ve dis­played over the years.

Comm­scope’s new brand­ing re­flects the en­ergy, ca­pa­bil­i­ties, and lead­er­ship that adds value in serv­ing its vast ar­ray of cus­tomers in the In­dian mar­ket. The new brand ini­tia­tive por­trays a more dy­namic com­pany with a con­tem­po­rary look and feel and a more struc­tured hi­er­ar­chy of prod­uct and so­lu­tion brands serv­ing the tele­com car­rier, cable tele­vi­sion, busi­ness en­ter­prise, and the govern­ment mar­kets.

Do you see re­quire­ment for Comm­scope range of prod­ucts in BWA de­ploy­ment?

Comm­scope has been a pioneer to in­tro­duce RF path port­fo­lio for BWA net­works in In­dia and has suc­cess­fully made com­mer­cial sup­plies for the pi­lot net­works that are be­ing rolled out. To serve the de­mand from the ser­vice providers, we have sig­nif­i­cantly in­vested in our Goa man­u­fac­tur­ing plant and have been gear­ing up the sup­ply of 2.3 GHZ prod­uct range and now we are ready to sup­port BWA roll­out lo­cally.

Have you bagged any ma­jor deals with tower play­ers in the coun­try for fuel cell tech­nolo­gies?

We have been in­creas­ingly fo­cus­ing on the pro­duc­tion of en­ergy-ef­fi­cient equip­ments and so­lu­tions. The com­pany is com­mit­ted to­wards a greener environmen­t and has re­cently launched an en­ergy con­ser­va­tion ini­tia­tive that sup­ports the in­dus­try’s global ef­forts in re­duc­ing power con­sump­tion, green­house gas emis­sions, and op­er­at­ing costs. Hy­dro­gen fuel cells tech­nolo­gies for backup power sys­tems in the cell sites are re­li­able, cost-ef­fec­tive, green, and re­sult in real opex re­duc­tion.

The sup­ply chain lo­gis­tics of diesels has ma­tured over ages and diesel is avail­able freely. In case of fuel cells, hy­dro­gen is the fuel, which is not as freely avail­able as diesel though hy­dro­gen is gen­er­ated in abun­dance by mul­ti­ple in­dus­tries as by-prod­uct.

Have you launched any new prod­uct for the In­dian mar­ket?

Lo­ca­tion based ser­vices (LBS) has been one key fo­cus ar­eas for the ser­vices providers and we have in­vested in this early; we are the only provider of all pos­si­ble lo­ca­tion tech­nolo­gies in a sin­gle plat­form.

In In­dia, we have re­cently launched our 4G port­fo­lio in 2.3 GHZ for our BWA cus­tomers, which has been well ap­pre­ci­ated. In ad­di­tion, Comm­scope has re­cently launched ac­tive an­ten­nas for 4G tri­als glob­ally and has supplied the first ac­tive an­ten­nas to the North Amer­i­can mar­ket for use in an LTE net­work field trial; this is a ma­jor step to­wards the prom­ise of bet­ter and more cost-ef­fec­tive ways to trans­mit broad­band sig­nals to mo­bile cus­tomers us­ing next-gen­er­a­tion net­works.

prav­inp@cy­ber­me­dia.co.in

Pankaj Gandhi

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