‘We are help­ing VAS providers to re­duce their RoI time­frame by less than half’

Voice&Data - - NEWS&VIEWS - coun­try head, Don­jin In­dia Akanksha Singh

What is the cur­rent mar­ket share of your com­pany? How has your com­pany per­formed with re­spect to your com­peti­tors in FY11?

It is very dif­fi­cult to point out the ex­act mar­ket share. We have come a long way from the year 2006 when we en­tered the In­dian mar­ket, but now we can proudly say that we are in the top 3 plat­form ven­dors in In­dia, both in VAS and en­ter­prise seg­ment of the CTI in­dus­try.

How is Don­jin’s so­lu­tion help­ing VAS play­ers to im­prove their ROI?

To­day in VAS ev­ery ap­pli­ca­tion is im­ple­mented on a rev­enue share model and VAS ser­vice providers are re­ally find­ing it dif­fi­cult to match the ex­pec­ta­tions of the op­er­a­tors on the call charges front. This is where Don­jin has helped the VAS ser­vice providers and sys­tem in­te­gra­tors to re­duce their ROI time­frame by less than half. The den­sity of­fered by our plat­form is much higher than any of the present avail­able so­lu­tions in the mar­ket. This is backed by the qual­ity of the prod­ucts as well as the com­pet­i­tive­ness in pric­ing of our of­fer­ing which has re­ally helped cus­tomers to have faster Rois specif­i­cally in VAS seg­ment.

What is the fo­cus of the com­pany for the present fis­cal? What are the com­pany’s fu­ture en­deav­ors?

Our fo­cus is to en­sure that we of­fer the best tech­nol­ogy prod­ucts to the In­dian mar­ket specif­i­cally in the 3G (video prod­ucts) and IP. We are also ex­pand­ing our In­dia op­er­a­tions and our plans are to make In­dia the re­gional R&D and de­vel­op­ment hub for the South Asian re­gion by 2014.

Brief us about the MVAS plat­form in­tro­duced by your com­pany this year.

MVAS plat­form is a com­plete plat­form which sup­ports all the sig­nal­ing pro­to­cols start­ing from ISUP right upto MAP and INAP. It also has sup­port for high speed (2 Mbps) sig­nal­ing link as well as Sig­tran. This plat­form will en­able op­er­a­tors to de­ploy so­lu­tions like USSD, CRBT on the IN plat­form. The MVAS plat­form can act as a com­mon plat­form over which a va­ri­ety of ap­pli­ca­tions can be built.

Which are the other prod­ucts in the pipe­line which the com­pany plans to in­tro­duce this fis­cal?

One of the other prod­ucts which is be­ing launched this fis­cal is the high den­sity IP board on the Key­goe plat­form. From the be­gin­ning all Key­goe Se­ries prod­ucts sup­port all types of avail­able tele­com pro­to­cols like ISDN PRI, SS7, IP (RTP, H.323 etc). So, a Key­goe se­ries prod­uct is al­most fu­ture proof which will never go ob­so­lete. The ear­lier boards of Don­jin sup­ported only 120 chan­nels of IP, but the new board will sup­port 480 chan­nels of IP along with sup­port for all com­pres­sion codecs like G.711, G.729 with echo can­cel­la­tion. This board will also sup­port video and hence it be­comes a com­mon plat­form for use to po­si­tion in the 3G space.

akankshas@cy­ber­me­dia.co.in

Har­i­ha­ran Iyer

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