‘Our endeavor is to capture 10% of the market share within the next two years’
What is the size of the international SIM card market in India, both in terms of value and the number of users?
There are approximately 17 mn Indians traveling overseas per annum and the blended Average Revenue Per User (ARPU) is approximately 2,500. The market size, based on the assumption that 80% of the Indians traveling overseas would use a SIM for communication purpose, would be 13.6 mn users x 2,500, ie, totalling 3,400 crore.
What percent of international visitors from India use international SIM cards?
Of all the users, 35% of the travelers are using their Indian SIM cards at exorbitant rates and would be glad to switch over to an economical SIM, if conveniently available at the right time. Estimated 40% of the travelers procure their SIM on arrival at the foreign destinations. It is inferred that 20% may not use an international SIM or would use the handset of their companion. Currently, only 5% passengers take an international SIM in India prior to travel due to lack of retail distribution network and awareness.
How has been the growth path for Uniconnect since it commenced operations?
The company has experienced steady growth over the last few years, however our endeavor is to capture 10% of the market share within the next 2 years. There has been a growth of approximately 15% in the revenue and about 20% in the number of customers year on year.
Though there are many companies like you operating in the same space, claiming a number of services to users, however, the business has never taken off. Why is it so?
A detailed analysis of the requirements of the Indian international traveler reveals that certain basic features, ie, prepaid option, real time call records, wide coverage, and cost effective tariffs have to be fulfilled for the business to grow to a decent size. Most of the companies in this niche segment of the telecom industry are not in a position to fulfill these requirements. Uncionnect is looking at expanding its operations from 7 cities to 10 more cities in order to serve the Indians traveling overseas from other parts of the country.
Issues like call not getting through, latency, lack of clarity in voice during conversations, etc, are still there in using an international SIM card. What are you doing to overcome this?
Most of these issues can completely be avoided if correct partners are chosen globally in order to deliver a world class service. In the unlikelihood that there is an issue with a particular network, the customer has the option of logging on to an additional network in the same country which is possible as Uniconnect currently provides connectivity across 500 plus mobile networks worldwide.