‘‘The en­ter­prise...’ mo­bil­ity mar­ket is likely to be $1 bn by 2015’

Voice&Data - - NEWS&VIEWS - di­rec­tor, en­ter­prise sales, Nokia In­dia Onkar Sharma

Please give an over­view of Nokia’s en­ter­prise so­lu­tions and ser­vices.

From a hand­set point of view, our busi­ness smart­phones are pow­er­ful mo­bile of­fices, pro­vid­ing in­dus­try lead­ing pro­duc­tiv­ity so­lu­tions for pro­fes­sion­als with busi­ness grade se­cu­rity so­lu­tions and full mul­ti­me­dia ex­pe­ri­ence.

Our hand­sets fea­ture part­ner so­lu­tions from both Mi­crosoft (Ex­change Ac­tivesync) and IBM (Lo­tus Notes Trav­eler), giv­ing busi­ness pro­fes­sion­als’ easy, se­cure, and real-time ac­cess.

Most re­cently, Nokia also an­nounced up­dates to its Sym­bian Belle op­er­at­ing sys­tem that turn the lat­est range of smart­phones into a mo­bile of­fice for any busi­ness.

From an en­ter­prise so­lu­tions per­spec­tive, Nokia has also cre­ated cus­tom­iz­a­ble ser­vices—

Nokia Tej is a mo­bile or­der man­age­ment ser­vice that lets or­ga­ni­za­tions place or­ders and ac­cess or­der re­lated in­for­ma­tion via their Nokia hand­set or com­puter for SMBS and large enterprise­s.

With Nokia Tej, com­pa­nies can pro­vide their busi­ness part­ners rel­e­vant in­for­ma­tion any­where, any­time—with­out in­vest­ing in ex­pen­sive and cum­ber­some IT sys­tems. Since its launch over 100 SMBS, in­clud­ing Cavinkare and Ef­fort Lo­gis­tics, have sub­scribed to this ser­vice.

3RDEYE is a traf­fic man­age­ment so­lu­tion for the Gur­gaon traf­fic po­lice. The soft­ware ‘ Tselina’ runs on the Nokia E5 and al­lows traf­fic mar­shals to cap­ture photo ev­i­dence of the traf­fic vi­o­la­tion in­clud­ing ve­hi­cle with the sur­round­ings, li­cense plate, and the driver’s face if pos­si­ble. The project was launched in part­ner­ship with Mil­len­nium City Wel­fare So­ci­ety and De­nave.

What is the to­tal mo­bil­ity mar­ket in In­dia? Who are your mo­bil­ity cus­tomers?

Ac­cord­ing to ‘ The En­ter­prise Mo­bil­ity Study-in­dian Mar­ket Anal­y­sis’ by man­age­ment con­sult­ing com­pany Zin­nov, In­dia’s rapidly evolv­ing en­ter­prise mo­bil­ity (EMM) mar­ket is likely to be $1 bn by mid-2015.

Some of the large enterprise­s which use busi­ness mo­bil­ity so­lu­tions from Nokia in­clude—itc, In­dian Oil, GMR, Onmo­bile, Asian Paints, Havells, Usha In­ter­na­tional, Max New York Life, Bri­tan­nia, Subros, Mahin­dra Satyam, and Ac­cen­ture.

What is the per­cent­age of Nokia’s en­ter­prise so­lu­tions busi­ness in the over­all Nokia’s In­dia busi­ness?

While as a com­pany pol­icy, we would not be able to pro­vide you with spe­cific numbers, our smart­phone strat­egy aims at mak­ing the smart­phone ex­pe­ri­ence, plat­form, and prod­ucts avail­able to con­sumers at newer price points.


Suresh Vedula

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