“Video to Mo­bile plat­forms is our re­cent soft­ware strat­egy in APAC”

Voice&Data - - NEWS&VIEWS - vice pres­i­dent, field op­er­a­tions, Poly­com Asia Pa­cific Akanksha Singh

How do you see the APAC mar­ket for Poly­com for 2011 with re­spect to your do­main?

Asia Pa­cific is a very dy­namic and com­pet­i­tive mar­ket and is one of the key re­gions that eas­ily adapts to tech­no­log­i­cal in­no­va­tions. In fact, the re­gion is al­ready driv­ing video col­lab­o­ra­tion to mil­lions of users for its day-to-day com­mu­ni­ca­tion, emerg­ing as a cru­cial el­e­ment in the global mar­ket from which we see a huge op­por­tu­nity for growth.

How do you plan to lever­age your lead­er­ship po­si­tion in video­con­fer­enc­ing in APAC, which is cur­rently stand­ing at 24% (V&D100 es­ti­mates)?

Our most re­cent an­nounce­ments on our Real­p­res­ence Plat­form and Real­p­res­ence Mo­bile have been well re­ceived and we have many cus­tomers ex­plor­ing the busi­ness ben­e­fits of our en­hanced mo­bil­ity so­lu­tions for their busi­nesses.

De­liv­er­ing Poly­com video to mo­bile plat­forms is a key com­po­nent of Poly­com’s re­cently an­nounced soft­ware strat­egy. To­wards this end, we re­cently an­nounced the ac­qui­si­tion of Vivu, a pri­vately-held video col­lab­o­ra­tion soft­ware com­pany. Vivu gives Poly­com a fast-track to em­bed HD video into web based ap­pli­ca­tions through an OEM model, ac­cel­er­at­ing time-to-mar­ket and adop­tion of Poly­com HD video col­lab­o­ra­tion so­lu­tions.

How does this ini­tia­tive ben­e­fit ver­ti­cals like health­care, ed­u­ca­tion, govern­ment, man­u­fac­tur­ing etc?

A physi­cian can now use a tablet de­vice to col­lab­o­rate via video with med­i­cal ex­perts to stream­line telemedici­ne eval­u­a­tions, speed di­ag­no­sis, and help save lives. Stu­dents can stay con­nected vir­tu­ally to pro­fes­sors, lec­tures, and course con­tent whether in a class­room, a re­mote cam­pus, or even at home. Mo­bile re­sponse units can now share and an­a­lyze live on-site in­for­ma­tion in re­al­time with cri­sis cen­ters and emer­gency teams to an­a­lyze the sit­u­a­tion, de­ploy the needed re­sources, and en­hance de­ci­sion mak­ing. Man­u­fac­tur­ers now have eyes and ears on the fac­tory floor to re­motely fa­cil­i­tate in­spec­tion, ex­pe­dite di­ag­nos­tics to sub­ject mat­ter ex­perts no mat­ter where they are lo­cated and ul­ti­mately re­duce time-to-mar­ket.

Please ex­plain the con­cept of uni­ver­sal video col­lab­o­ra­tion.

Or­ga­ni­za­tions are de­mand­ing more flex­i­bil­ity from their com­mu­ni­ca­tions tools, and look­ing for re­li­able so­lu­tions that seam­lessly in­te­grate and ad­here to the mantra of ‘al­ways on’ and ‘open’, mak­ing com­mu­ni­ca­tions from ‘any­where, any­time’ and from any de­vice as sim­ple as the click or touch of a but­ton. This means a shift away from tra­di­tional com­mu­ni­ca­tion stan­dards and a greater push to­wards con­verged (or ‘uni­fied’) so­lu­tions that pro­mote closer col­lab­o­ra­tion and in­for­ma­tion shar­ing across teams, to ac­cel­er­ate de­ci­sion-mak­ing and en­hance pro­duc­tiv­ity.

akankshas@cy­ber­me­dia.co.in

Paul Newell

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