On theRoad to Rapid Growth

Leav­ing its peers far be­hind, Uni­nor is all set to give stiff com­pe­ti­tion to the tele­com big­gies, boast­ing of the max­i­mum num­ber of subscripti­ons

Voice&Data - - ANALYSIS - Ritu Singh

Uni­nor seems to be on the roads on pro­vid­ing one of the best ser­vices in the coun­try as the tele­com op­er­a­tor has out­per­formed the big­wigs of the in­dus­try by the max­i­mum num­ber of sub­scriber ad­di­tions of 2.67 mn in the month of Oc­to­ber. With ad­di­tion of 2.67 mn sub­scribers, the net sub­scriber base of Uni­nor surged to 32.32 mn.

Mean­while, the net GSM sub­scribers in In­dia crossed 625.4 mn in Oc­to­ber as com­pared to 618.28 mn in the pre­vi­ous month, says the data re­leased by the Cel­lu­lar Op­er­a­tors As­so­ci­a­tion of In­dia (COAI).

Sec­ond on the sub­scribers’ ad­di­tion chart is Idea Cel­lu­lar, which added more than 1.64 mn sub­scribers that has taken its net numbers to 101.82 mn. The op­er­a­tor has got a mar­ket share of 16.28%.

Bharti air­tel has added 949,819 cus­tomers, wit­ness­ing growth of 0.55% as com­pared to the pre­vi­ous month, to have net to­tal of 173.73 mn sub­scribers. It has got a mar­ket share of 27.78%.

Uni­nor, a new en­trant in the In­dian mo­bile ser­vice mar­ket, is fast adding up its sub­scribers and mov­ing ahead. It is in­deed com­pet­ing hard. In De­cem­ber 2009 when it started op­er­a­tions, Uni­nor had only 1.2 mn sub­scribers in around 8 cir­cles. That num­ber went up to 5.2 mn in 21 cir­cles as in April 2010 and to­day it takes the pride of hav­ing net 32.32 mn sub­scribers.

The GSM ser­vice provider that is the re­sult of a joint ven­ture of real es­tate ma­jor, Unitech and Nor­way based Te­lenor Group has emerged as the most promis­ing en­trant with it qual­ity of ser­vice, in­no­va­tive tar­rif plans tar­geted ap­proach of hav­ing the di­rect re­la­tion­ship with the dis­trib­u­tors.

With pure fo­cus on pre­paid mo­bile con­nec­tions, Uni­nor is woo­ing cus­tomers with its ‘24x7 Badalta Dis­count Plan’ or dy­namic pric­ing plan that of­fers call dis­counts from 5% to 60%. How­ever this in­no­va­tive con­cept has been backed by an in­tel­li­gent ‘dis­count en­gine’ that hinges purely on IT sys­tems and billing ap­pli­ca­tions.

Uni­nor has taken over its com­pet­ing com­pa­nies who got li­cences along with it and crossed sub­criber base of state-run firm MTNL. The other 5 op­er­a­tors that

For more re­lated ar­ti­cles go to voicen­data.com

lagged be­hind Uni­nor in April are CDMA player MTS, GSM op­er­a­tors Video­con, Loop, S Tel, and Eti­salat DB. At present, its ser­vices are com­mer­cially avail­able in the 13 cir­cles of UP (West), UP (East), Bi­har, Orissa, Kolkata, West Bengal, Tamil Nadu, Kar­nataka, Ker­ala, Andhra Pradesh, Mum­bai, Ma­ha­rash­tra, and Gu­jarat.

Of the to­tal 6 op­er­a­tors who were granted li­cence in 2008, Uni­nor is the first op­er­a­tor to reach the 25 mn sub­sriber base and has a mar­ket share of 5.17%. MTS is the sec­ond op­er­a­tor af­ter Uni­nor to reach the 10 mn sub­scriber base. Video­con that launched its mo­bile tele­phone ser­vices in March 2010 has a mar­ket share of 1.7% and cov­ers a sub­scriber base of 6 mn. Loop Mo­bile that has a mar­ket share of 0.54% has a sub­scriber base of 3.2 mil­lion. S Tel has a mar­ket share of 0.45% with a sub­scriber base of 3,541,298 while Eti­salat has a mar­ket share of 0.08% with a sub­scriber base of 1,566,266.

Hence, look­ing at the over­all growth of the brand and its such rapid recog­ni­tion by both con­sumers and com­pe­ti­tion it seems to be a brand that is here to stay.

ri­tus@cy­ber­me­dia.co.in

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