BSNL Taps on VAS to Make up on Lost Rev­enue

Voice&Data - - NEWS AND VIEWS -

BSNL has taken sev­eral steps, in­clud­ing a greater fo­cus on the VAS front, to im­prove its eco­nomic con­di­tion af­ter a mas­sive rev­enue loss of 6,384 crore, which the PSU posted in the FY11. Ac­cord­ing to Milind De­ora, min­is­ter of state for com­mu­ni­ca­tions and IT, the com­pany will lay stress on data us­age and VAS in or­der to earn profit. The PSU has even de­cided to en­hance cap­i­tal and op­er­at­ing ex­pen­di­ture via con­ver­gence and con­sol­i­da­tion of its in­fra­struc­ture, and will be fo­cus­ing on broad­band and en­ter­prise busi­ness with ma­jor fo­cus on the govern­ment projects with an eye on the top 100 cities for rev­enue. The com­pany will also fo­cus on cus­tomer care, ser­vice de­liv­ery, ser­vice as­sur­ance, rev­enue man­age­ment, and as­set man­age­ment.

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