Vodafone Launches New VAS Service

Vodafone India has launched the ‘START STOP’ service across all circles for its customers, enabling them to subscribe to popular VAS products just by messaging START and STOP for deactivating the service. The customers can SMS START to 321 to receive a list of content categories and reply with the category number to get the list of services, and to deactivate they can SMS STOP to 321 to receive a list of currently active services and reply with the selected service number to send a deactivation request.