ZTE De­buts New Mo­bile De­sign Con­cept

Voice&Data - - NEWS AND VIEWS -

ZTE has in­tro­duced a new mo­bile phone de­sign phi­los­o­phy called ‘caring, creative, sim­ple, smart’. The new de­sign phi­los­o­phy is cre­ated in the spirit of con­cep­tual break­throughs that were part of the de­vel­op­ment of ZTE phones, in­clud­ing Blade and SKATE. Blade’s an­gu­lar, sharp, and min­i­mal­ist de­sign in­vokes speed and helped to de­velop the ‘sim­ple’ as­pect of the new de­sign phi­los­o­phy, while SKATE, is an ex­am­ple of the ‘creative’ pil­lar as it was mod­eled af­ter the skate­board. A ZTE 005Ze­mer­gency phone cre­ated for chil­dren in co­op­er­a­tion with Soft­bank in Ja­pan, was de­signed with us­abil­ity and cus­tomer care in mind and in­spired the ‘caring’ as­pect.

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