ZTE Debuts New Mobile Design Concept
ZTE has introduced a new mobile phone design philosophy called ‘caring, creative, simple, smart’. The new design philosophy is created in the spirit of conceptual breakthroughs that were part of the development of ZTE phones, including Blade and SKATE. Blade’s angular, sharp, and minimalist design invokes speed and helped to develop the ‘simple’ aspect of the new design philosophy, while SKATE, is an example of the ‘creative’ pillar as it was modeled after the skateboard. A ZTE 005Zemergency phone created for children in cooperation with Softbank in Japan, was designed with usability and customer care in mind and inspired the ‘caring’ aspect.