‘I see mo­bile video be­com­ing the main­stream mar­ket­ing medium’

Voice&Data - - NEWS AND VIEWS - Akanksha Singh

HDFC, NIIT, PNB Hous­ing Fi­nance, and Unitech to name a few. The com­pany has 10 em­ploy­ees.

What other flag­ship ser­vices is your com­pany deal­ing with in the MVAS space?

Apart from mo­bile video com­mer­cials, we are also of­fer­ing a di­rect con­sumer mo­bile video greet­ing ser­vice from our por­tal www.ifeel­club.com. With the strong mul­ti­me­dia ca­pa­bil­i­ties in to­day’s hand­sets, mo­bile is ac­tu­ally the best plat­form to de­liver an in­ter­est­ing sto­ry­telling video greet­ing cards. www. ifeel­club.com of­fers a very rich li­brary of video greet­ings card for all oc­ca­sions and is cur­rently of­fer­ing an ex­tended FREE trial pe­riod to all the cus­tomers. Af­ter a sim­ple 3- step reg­is­tra­tion process, you can start send­ing a highly en­gag­ing video greet­ing card di­rectly to any­one’s hand­set. The ser­vice can also be ac­cessed from your mo­bile from http://m.ifeel­club.com or us­ing iphone App Greet Hub. Till date, more than 25,000 video greet­ing cards have been de­liv­ered from our por­tal.

What is the ecosys­tem be­hind the mo­bile video ser­vices?

We are op­er­a­tor ag­nos­tic. For us­ing any of our ser­vices, be it the mo­bile video com­mer­cial or mo­bile video greet­ing, a cus­tomer must have an ac­tive GPRS (data) con­nec­tion on his hand­set. It is like any other desk­top in­ter­net based ser­vice, which doesn’t de­pend upon who is pro­vid­ing you the broad­band con­nec­tion. There is no sub­scrip­tion or en­roll­ment fee re­quired to use the ser­vice. Any­one with a rea­son­able hand­set and a data con­nec­tion can reap the ben­e­fits of mo­bile video mes­sag­ing, in­vi­ta­tions, and ad­ver­tise­ments.

akankshas@cy­berme­dia.co.in

Suresh Kabra

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