Voice&Data

‘I see mobile video becoming the mainstream marketing medium’

- Akanksha Singh

HDFC, NIIT, PNB Housing Finance, and Unitech to name a few. The company has 10 employees.

What other flagship services is your company dealing with in the MVAS space?

Apart from mobile video commercial­s, we are also offering a direct consumer mobile video greeting service from our portal www.ifeelclub.com. With the strong multimedia capabiliti­es in today’s handsets, mobile is actually the best platform to deliver an interestin­g storytelli­ng video greeting cards. www. ifeelclub.com offers a very rich library of video greetings card for all occasions and is currently offering an extended FREE trial period to all the customers. After a simple 3- step registrati­on process, you can start sending a highly engaging video greeting card directly to anyone’s handset. The service can also be accessed from your mobile from http://m.ifeelclub.com or using iphone App Greet Hub. Till date, more than 25,000 video greeting cards have been delivered from our portal.

What is the ecosystem behind the mobile video services?

We are operator agnostic. For using any of our services, be it the mobile video commercial or mobile video greeting, a customer must have an active GPRS (data) connection on his handset. It is like any other desktop internet based service, which doesn’t depend upon who is providing you the broadband connection. There is no subscripti­on or enrollment fee required to use the service. Anyone with a reasonable handset and a data connection can reap the benefits of mobile video messaging, invitation­s, and advertisem­ents.

akankshas@cybermedia.co.in

 ?? Suresh Kabra ??
Suresh Kabra
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