‘Telecom is driving growth of the mailstream market’
the attention of the consumers can be highly effective as they can boost customer retention and trust.
How is the telecom sector driving growth of India’s mailstream market?
Businesses in the telecom sector are generally consumer-facing organizations and in the course of their day- today operations, generate crores of transactional documents like bills and promotional pamphlets that must reach the customers. Mailstream technology helps telecom companies to better organize the document creation process, with a higher degree of accuracy. It enables their marketers to send highly targeted and customized mailers which also ensure that each document has customized messaging, according to the extensive databases available with them which contain individual customer information. As the telecom companies realize that they can exploit an additional channel for communication through the existing practice of mailing transactional documents to customers, the mailstream industry will evolve and mature.
Which are your other key business sectors?
Pitney Bowes India focuses on banking, financial services, insurance, telecom and other customer facing organization in the utility sector in the transactional printing services. With an annual turnover of $5.6 bn, we help organizations of all sizes efficiently and effectively manage their mission-critical mail and document flow. Therefore, Pitney Bowes is a global market leader in Customer Communication Management (CCM) and in India too we maintain the leadership status by having the maximum number of installations of high-end document production inserter and enabling software tools.
akankshas@cybermedia.co.in