Belkin An­nounces Re-brand­ing

Voice&Data - - NEWS AND VIEWS -

Belkin has un­veiled a new brand iden­tity which is com­mit­ted to cre­at­ing peo­ple-in­spired prod­ucts.with the new brand lo­go­type and logo, the com­pany com­mu­ni­cates its goal of de­liv­er­ing in­no­va­tive prod­uct so­lu­tions that en­able peo­ple to re­al­ize their po­ten­tial through the ap­pli­ca­tion of tech­nol­ogy. The new brand iden­tity was an­nounced at the 2012 In­ter­na­tional Con­sumer Elec­tron­ics Show (CES) in Las Ve­gas. ‘’Belkin has come a long way since the days I was build­ing com­puter ca­bles in my par­ent’s garage,’’ said Chet Pip­kin, founder, CEO, and pres­i­dent, Belkin.

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