‘We are in the process of build­ing the next-gen en­ter­prise prod­uct by June 2012, cater­ing to 10,000 users’

Voice&Data - - NEWS AND VIEWS - Pravin Prashant

and we are mov­ing in that di­rec­tion in a big way. For Wi-fi off­load, we are fo­cus­ing on the Gulf, APAC, and Saarc regions. For OSS/BSS, the com­pany is con­cen­trat­ing on emerg­ing mar­kets like the Mid­dle East, South East Asia, and Africa. Like­wise, for Cy­beroam, the fo­cus is on all mar­kets ex­cept North Amer­ica. For Net­ge­nie, the fo­cus is on SOHO and home seg­ment mar­ket; hence the com­pany has ap­pointed Red­ing­ton as the na­tional dis­trib­u­tor, which in turn has around 561 re­sellers.

What is Elitecore’s plan for the fu­ture?

In the next 3-5 years, the com­pany’s goal is to be among the top 5 se­cu­rity ven­dors. As per IDC, presently the com­pany stands at #9 in the net­work se­cu­rity ap­pli­ance mar­ket. To come in the league of top 5, the com­pany is open to an in­or­ganic growth and is look­ing at ac­quir­ing play­ers from Europe or the US, fo­cus­ing on a sin­glethread ap­pli­ance mar­ket in se­cu­rity be it VPN, anti-spam, and stand­alone. Also, the com­pany has enough cash to fund ac­qui­si­tions.

The com­pany plans to sell SMB prod­ucts through chan­nels and re­sellers, but in case of tele­com it plans to sell di­rectly. Re­cently, Elitecore launched Net­ge­nie, a SOHO UTM. Also, the com­pany is in the process of build­ing the next-gen­er­a­tion en­ter­prise prod­uct cater­ing to 10,000 users by June 2012. Over the next 2 years, the com­pany plans to in­vest $3 mn to re­al­ize the above­men­tioned goal.

What is the to­tal em­ployee base of Elitecore, and of this, how many peo­ple are in R&D?

Across the world, we have around 700 em­ploy­ees of which 350 are fo­cus­ing on R&D.


He­mal Pa­tel


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