Unleashing the Power of C
The event resonated with the idea of the 4Cs—communities, customer, commerce, and content—that would lead the world of communication in this decade
In India the communication industry has reached a prominent stage through its volume-driven subscribers. The industry is very convinced about the mobile’s promising potential, yet we are perplexed with its mysteries in the mobile ecosystem such as the dwindling ARPUS, low ROI, and delay in advanced technological deployments. The communication industry is ascending from ‘voice’ to ‘data’ in the mobile industry, so it’s imperative to build a strong ecosystem and leverage this ecosystem. With this perspective, Mobile India 2012 kick started with a theme ‘Leveraging the 4Cs: communities, customer, commerce, and content’ and it was held on January 6th in Bengaluru. The conference was organized by Sasken Communication Technologies in association with the Fourth International Conference on Communication Systems and Networks (COMSNETS).
While delivering keynote address R Virendra Gupta, senior VP and business line head, general technology division, Huawei Technologies India emphasized on the key technological trends in ICT space viz protocol evolution, content delivery networks, cloud computing, and network management systems. He said that convergence is the key to TCO management as it is all about optimizing cost. He added that hardware architect should be modular and multi-mode. Balaji P, managing director, Sony Ericsson India Operations says, “Content is setting the stage in recent years and it is driving non-voice. Innovation and entrepreneurship is rewarding. Today’s communication is based on the power of—broadband, mobility, and cloud.
Mobile India 2012 had organized 4 sessions—communities and customers, commerce, content to immersive experience, and innovation workshop. It had roped in Zipdial for the feedback after each session. The key take away from the conference include monetization of social media, what needs to be done to leverage e-commerce and m-commerce, the need for an amalgamation of content and design, and took a cue to innovate from the prerequisites of innovation process in business.
Communities and Customers
The session ‘Communities and Customers’ highlighted the potential of social media, which is not mere restricted to networking with friends and family, but is also an important tool for cost-effective marketing and advertising. Attendees got a fairly better idea of monetizing social media by understanding customers and how it helps brands to service customers better and in turn enhance their brand value. It facilitates in reaching out to the customers in a different way and treat them in a special way. But the only challenge of social media is the credibility of customers. The panelists included Manish Mishra, country manager, Buzzcity.com; Lalit Bhise, co-founder and CEO, Mobisy.com;