A Game Changer

Aug­mented Re­al­ity of­fers both en­ter­tain­ment and real-life ex­pe­ri­ence, and is cer­tainly grab­bing at­ten­tion for aug­ment­ing rev­enue

Voice&Data - - EMERGING TECH - V&D Cor­re­spon­dent

Aug­mented Re­al­ity (AR) has al­lowed users to in­ter­act vir­tu­ally with their sur­round­ings by bring­ing a wealth of col­lected data to the users’

Defin­ing Aug­mented Re­al­ity

AR is a term used to de­scribe a live view - While the tech­nol­ogy has been around

Blur­ring the Di­chotomy

- the line be­tween what’s real and what’s

In the re­cently held Mo­bile World - - to give view­ers an ‘X-ray vi­sion’ while



in­di­cates that AR tech­nol­ogy will gen­er­ate -

con­sumer seg­ment that val­ued high

The stunts were rem­i­nis­cent of X -

and to cre­ate gen­er­ate re­newed in­ter­est in

For more re­lated ar­ti­cles go to voicen­data.com

- that as­tro­nauts will be us­ing the sys­tem

- -


Newspapers in English

Newspapers from India

© PressReader. All rights reserved.