‘India definitely has all the resources to excel in domestic manufacturing’
How has the response been to Wynncom Mobiles in India so far? How was the year 2011-12 for you?
Wynncom Mobiles has found good acceptability among the customers looking out for value for money.
In the current year, Wynncom has managed to establish itself as a key market player and is reckoned to become an upcoming mobile company with handsets that are rich in features, have a strong battery proposition, and fulfill the entertainment quotient of the customer.
In the dynamic telecom environment, Wynncom is a brand name that has made steady growth and has established itself as an upcoming force.
What are your future plans?
We have plans to build up a mobile phone manufacturing set-up in India and look forward to invest around 30 crore in marketing during the next financial year.
How have you planned your distribution strategy?
We are working on a hardcore channel distribution strategy and are devising some innovative ways to further strengthen our distribution network and achieve our goals. As of now, we are focusing on tier-2 and -3 towns to establish and grab market share from the key players by building upon distribution strength and key retail focus.
What kind of revenues and market share are you aiming at?
As a group, we are aiming to achieve in excess of 5,500 crore. And, aim to be among the top 3 Indian mobile phone providers by the end of the next financial year.
Wynncom recently unveiled its first Touch ‘n’ Type mobile, what are the other products in the pipeline?
There is a series of new launches planned in the near future. We are planning to launch a range of touch phones and affordable phones with a long battery life. Currently, Touch ‘n’ Type phones are in demand in the market considering its ease of use and acceptability. Hence Wynncom plans to launch a slew of Touch ‘n’ Type phones which will take the market by storm.
What are the challenges you face from your competitors?
The challenge always remains the same for all players in the industry—to bring innovative yet affordable mobile phones for the Indian consumers. However the biggest challenge that we face from our competing brands is on the price front. To compete at the pricing level, the quality is compromised resulting in inferior customer experience.
When do you see India’s domestic design houses emerging?
This is aspirational for us too. This shall totally depend on how the government policies are focused towards manufacturing, R&D promotion, and facilitation. India definitely has all the resources to excel in this area.
ritus@cybermedia.co.in