Inmobi Magic Touch

Voice&Data - - CASE STUDY -

As or­ga­ni­za­tions grow, both in size and ca­pac­ity, they re­quire an equally strong and ro­bust sup­port sys­tem to sus­tain the growth, ir­re­spec­tive of the size of the or­ga­ni­za­tion. The ro­bust­ness of the sup­port sys­tem or the in­fra­struc­ture be­comes even more vi­tal when the or­ga­ni­za­tion is a start-up and grow­ing at a fast pace.

There comes the role of the de­ci­sion­mak­ers to find out and col­lab­o­rate with the best pos­si­ble so­lu­tion provider that can de­liver the busi­ness needs as per the re­quire­ment yet main­tain­ing the bud­get. Start-ups do not al­ways have the bud­get for ex­per­i­ment­ing and they take each step with ut­most pre­ci­sion. They take right­eous mea­sures, use ef­fi­cient means, and de­ploy the best ICT tools so as to get the best out of their re­sources.

The Case

A clas­sic case in point is Ben­galuru based Inmobi, one of the world’s largest mo­bile ad­ver­tis­ing net­works. Inmobi serves ads of lead­ing brands—from sneak­ers to Suvs—onto mo­bile phones glob­ally. The 5-year-old Ben­galuru based com­pany re­cently at­tracted $200 mn in fund­ing from Soft­bank, a Ja­panese in­ter­net gi­ant, in a place­ment that out­siders fig­ure val­ues Inmobi at close to $1 bn.

Work­ing with ad agen­cies, Inmobi helps ad­ver­tis­ers to tar­get users on mo­bile web­sites and in­side apps. It can also help cre­ate in­ter­ac­tive ads (it has ac­quired a Cal­i­for­nia based com­pany, Sprout, to do this) or en­able mo­bile pay­ments. Inmobi’s monthly ad im­pres­sions grew from 423 mn in De­cem­ber 2008 to 77.5 bn in De­cem­ber 2011 and close to 100 bn by the March end.

The com­pany’s an­nual rev­enues are es­ti­mated to have crossed $100 mn, and is eye­ing a turnover of $1 bn within 3 years. With mo­bile ad­ver­tis­ing gain­ing ac­cep­tance among ad­ver­tis­ers glob­ally, the com­pany, a leader in the mo­bile ad­ver­tis­ing space, ex­pe­ri­enced a spurt in busi­ness re­sult­ing in multi-fold in­crease in traf­fic to their web­site.

The busi­ness that Inmobi op­er­ates in is es­ti­mated by Gart­ner to be­come by

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