Mawana Sugars Mobilizing Sweetness

From tiny firms to large enterprises, and from agriculture to aviation, all have embraced telecom technologies and reaped rich benefits

Indian telecom’s success story is not unknown to anyone. Not even 2 decades since the first mobile call was made, India today has more than 903 mn mobile users becoming the world’s 2nd largest user base. Telecom’s revenue y-o-y is growing at over 20% and adding millions of new users every month.

The interesting thing about the telecom industry in India is not its own growth alone, the impact of it has percolated to every industry in the country irrespective of scale or economy. From tiny firms to large enterprises, and from agriculture to aviation, irrespective of business interests, all have embraced telecom technologies to their fullest and reaped rich benefits from it. Uttar Pradesh based Mawana Sugars is a perfect case to see.

The Case

Mawana Sugars, a part of the Shriram Group that has diverse business interests like sugars, edible oil, automobile, and electricals, is the 6th largest private sector sugar manufacturer in India. The company has an installed capacity of 29,500 TCD cane crush and this is spread across manufacturing units at Mawana, Titawi, and Nanglamal; these are located in the fertile cane-rich region of West Uttar Pradesh in India. It has pioneered the manufacture of branded retail sugar with its ‘Mawana’ brand of sugar in India since 1994.

Available in retail packs of 1 kg, 2 kg, 5 kg, and ` 5 value pack, the brand has emerged as the largest selling retail sugar