‘We plan to con­duct phone com­pat­i­bil­ity tests with each of our head­sets be­fore launch’

Voice&Data - - NEWS AND VIEWS - Ritu Singh

Which new ar­eas have you tapped for In­dia?

We are mov­ing our fo­cus to­wards life­style con­sumers. Hence we have up­graded even our en­try-level plat­form prod­ucts to have mul­ti­me­dia stream­ing and HD voice ca­pa­bil­i­ties, of­fer­ing more value for the cus­tomers.

Se­condly, we have also taken a step for­ward with col­ors. Not­ing that con­sumers to­day want to match de­vices with their style and color choices, we have launched 4 new col­ors for Jabra Clip­per. They are tan­ger­ine tango, new pink, turquoise, and white.

How has been 2011 for Jabra?

2011 has been a good year for the com­pany. We have achieved #1 po­si­tion in Europe and also #1 cross brand in China, based on GFK data.

What are the new prod­ucts in the pipe­line?

Be­ing the global leader in head­sets (Jabra owns 20% mar­ket share of head­sets glob­ally), we are con­stantly push­ing our R&D spe­cial­ists for in­no­va­tion. We are go­ing to have a key prod­uct launch by the end of this year to set the plat­form for 2013, so I will have to keep you in sus­pense first! But stay tuned to Jabra, we will have more ex­cit­ing prod­ucts for the con­sumers.

What are the new de­mands of your cus­tomers?

Con­sumers to­day want de­vices that can do ev­ery­thing for them. Hence the up­grade of our mono plat­form (ex­cept BT2045) is nec­es­sary so that even for early adopters of blue­tooth head­set buy­ers, they can use their voice apps with the same head­set.

Sec­ond is with the per­son­al­iza­tion trend. More and more con­sumers want to per­son­al­ize their head­set and match them with their phones, clothes, or style. Hence we are launch­ing Clip­per col­ors to un­der­stand how the mar­ket re­sponds to this vari­a­tion. Sub­se­quently, you can ex­pect Jabra to be launch­ing more col­ors which are in line with the lat­est color trends.

What is the size of your re­tail pres­ence in In­dia and how do you plan to strengthen it fur­ther?

We are present in all the tier-1 and -2 cities. We are now plan­ning to ex­pand deeper into these cities. We have just launched some schemes for RDs and re­tail chan­nels.

Blue­tooth tech­nol­ogy many times faces in­ter­op­er­abil­ity is­sues. How do you han­dle this?

We have a lot of ex­per­tise in han­dling in­ter­op­er­abil­ity is­sues. As a third party cross brand with 10 years of ex­pe­ri­ence in this field, we will con­duct phone com­pat­i­bil­ity tests with each of our head­sets be­fore the launch.

Ann Goh head of sales, South Asia Re­gion, GN Net­com

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