‘We have tied up with al­most all ma­jor tele­com op­er­a­tors to reach the ru­ral peo­ple’

Voice&Data - - NEWS AND VIEWS - Ritu Singh

Please brief us about your part­ners in reach­ing out to the masses.

We, at Handygo, of­fer mo­bile based so­lu­tions to the farm­ers. We pro­vide them the lat­est in­for­ma­tion re­gard­ing agri­cul­ture, weather, health, ed­u­ca­tion, fi­nance, live­stocks, fish­eries, etc, among oth­ers. ‘ Be­htar Zindagi’, one of our flag­ship prod­ucts and an IVR based so­lu­tion, fo­cuses on the up­lift­ment of the ru­ral so­ci­ety in a range of ar­eas such as WAP pro­duc­tiv­ity & in­come, health, fi­nan­cial in­clu­sion, ca­reer, and ed­u­ca­tion. Be­htar Zindagi is avail­able in 18 dif­fer­ent lan­guages and di­alects which re­duce the lan­guage bar­rier. Through this ru­ral ini­tia­tive, we are poised to re­duce the de­pen­dency of the farm­ers on agents for the most ba­sic in­for­ma­tion.

For our Be­htar Zindagi prod­ucts, we have tied up with al­most all the ma­jor tele­com op­er­a­tors—Idea, air­tel, Uni­nor, Tata, Re­liance, etc, to reach the ru­ral peo­ple. With the gov­ern­ment, through NTP 2012, also lay­ing em­pha­sis on the spread of mo­bile ser­vices in the ru­ral re­gions, we have al­ready for­ayed there and in­tro­duced m-gov­er­nance, m-health, m-com­merce, m-ed­u­ca­tion, and m-en­ter­tain­ment ser­vices.

Be­htar Zindagi has es­tab­lished it­self as a one-stop-so­lu­tion provider for the ru­ral seg­ment.

Handygo’s ma­jor fo­cus is on IVR (in­ter­ac­tive voice re­sponse) based ser­vices, what are your ma­jor IVR of­fer­ings?

Handygo of­fers Value Added Ser­vices (VAS) through mo­bile en­ter­tain­ment and con­tent across video, mes­sag­ing, In­ter­ac­tive Voice Re­sponse (IVR), and Wire­less Ap­pli­ca­tion Pro­to­col (WAP) plat­forms. Our ma­jor IVR of­fer­ings are Be­htar Zindagi; Eh­saas— sex­ual lit­er­acy; Fame on Game an ex­clu­sive Games por­tal on IVR; Mobi Shik­sha—ed­u­ca­tion and em­ploy­ment; Soochna Shakti— ru­ral women em­pow­er­ment, etc.

We al­ways wanted to cater the masses. That’s why these prod­ucts are de­signed by IVR and com­pli­mented by mo­bile in­ter­net be­cause IVR re­moves the lit­er­acy bar­rier and thus makes it eas­ier for peo­ple to use it as and when re­quired. For ex­am­ple, we have 50 doc­tors and many hos­pi­tals on roll for our health ser­vices seg­ment. How­ever we are in the process of giv­ing the fi­nal shape to our plans and will soon come up with some an­nounce­ments. How­ever it would be too early to re­veal the same. To cre­ate the aware­ness about the prod­ucts, we are do­ing lot of pro­mo­tional ac­tiv­i­ties as well.

The VAS play­ers need to delink par­tially from the op­er­a­tors and start fo­cus­ing on non-op­er­a­tor busi­ness in a big way. What is your view on this?

It’s a very good thought and we also be­lieve that we should fo­cus on non-op­er­a­tor busi­ness as well. We have al­ready fore­seen the com­plex­i­ties of the busi­ness with­out the op­er­a­tors and that’s why we are al­ready work­ing on de­vel­op­ing our busi­ness strate­gies around this thought for the past 3 years.

Praveen Ra­j­pal CEO, Handygo Tech­nolo­gies

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